Книга: Управление отделом продаж
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85

A. Parasureman. An Approach for Allocating Sales Call Effort. Industrial Marketing Management 11 (1982). С. 75–79; Renato Fiocca, Account Portfolio Analysis for Strategy Development. Industrial Marketing Management 11 (1982). С. 53–62; Rosann L. Spiro and William D. Perreault, Jr., Factors Influencing Sales Call Frequency of Industrial Salespeople. Journal of Business Research 6 (январь 1978). С. 1–15.
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