Книга: Управление отделом продаж
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Benson P. Shapiro and Rowland T. Moriarity. Organizing the National Account Force. Cambridge, MA: Marketing Science Institute, 1984. С. 1–37; Jerome A. Colleti and Gary S. Tubridy, Effective Major Account Sales Management. Journal of Personal Selling & Sales Management (август 1987). С. 1–10.
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