Arun Sharma. Who Prefers Key Account Management Programs? An Investigation of Business Buying Behavior and Buying Firm Characteristics, Journal of Personal Selling & Sales management (осень 1997). С. 27–39. Также см. Catherine Pardo, Key Account Management in the Business to Business Field: The Key Account’s Point of View, Journal of Personal Selling & Sales management (осень 1997). С. 17–26.