44
Fredrick F. Reichheld. Loyalty and the Renaissance of Marketing, Marketing Management 2 (1994). С. 10–21.
45
Там же.
46
Louis V. Gerstner. Who Says Elephants Can’t Dance? New York: Harper Business, 2004.
47
Patricia Sellers. How to remake Your Sales Force, Fortune (May 4, 1992). С. 96–102.
48
Charles Shaw. The Rep and the Future – Which is Now, Agency Sales Magazine (январь 2001). С. 28–30.
49
Dan Hanover. Independents Day. Sales &Marketing Management (апрель 2000). С. 65–68. Endnotes 451.
50
Jayashree Mahajan, G.A. Churchill, Jr. N.M. Ford, and O.C. Walker, Jr. A Comparison of the Impact of Organizational Climate on the Job Satisfaction of Manufacturers’ Angents and Company Salespeople: An Exploratory Study, Journal of Personal Selling & Sales Management (май 1984). С. 1–10.
