Критический анализ использования больших данных, наблюдения за пользователями, а также применения личных данных в рекламе смотрите в следующих работах: Joseph Turow, Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth (New Haven: Yale University Press, 2012); Julia Angwin, Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless Surveillance (New York: Times Books, Henry Holt and Company, 2014); Adam Tanner, What Stays in Vegas: The World of Personal Data – Lifeblood Of Big Business – And The End Of Privacy As We Know It (New York: PublicAffairs, 2014); Jacob Silverman, Terms of Service: Social Media and the Price of Constant Connection (New York: HarperCollins, 2015); Robert Scheer and Sara Beladi, They Know Everything About You: How Data-Collecting Corporations and Snooping Government Agencies Are Destroying Democracy (New York: Nation Books, 2015); Siva Vaidhyanathan, The Googlization of Everything (and Why We Should Worry) (Berkeley, CA: University of California Press, 2011); Frank Pasquale, The Black Box Society: The Secret Algorithms That Control Money and Information (Cambridge, MA: Harvard University Press, 2015).