Nicholas John, «Sharing and Web 2.0: The emergence of a keyword,» New Media and Society 15, no. 2 (2013): 167–182.
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«Keeping count of sharing across the web,» Facebook, 2009, .
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См. рекламу в pdf здесь: .
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Глубокий анализ нативной рекламы см. в Matt Carlson, «When news sites go native: Redefining the advertising – editorial divide in response to native advertising,» Journalism 16, no. 7 (2015): 849–865.