Подробнее об истории брендинга см.: Marcel Danesi, Brands (London: Routledge, 2006); Douglas B. Holt, How Brands Become Icons: The Principles of Cultural Branding (Cambridge, MA: Harvard Business School Press, 2004); Celia Lury, Brands: The Logos of Global Economy (London: Routledge, 2004); Jonathan Schroeder and Miriam Slazer-Mцrling, ed., Brand Culture (London: Routledge, 2006); James Twitchell, Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld* (New York: Simon & Schuster, 2005); Albrecht Rothacher, ed., Corporate Cultures and Global Brands (Hackensack, NJ: World Scientific Publishing, 2004); Gareth Williams, Branded? Products and Their Personalities (London: V & A, 2000); Randolph J. Trappey III and Arch G. Woodside, Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes (New York: Palgrave Macmillan, 2005), Robert Goldman and Stephen Papson, Nike Culture: The Sign of the Swoosh (Thousand Oaks, CA: Sage Publications, 1988).