Обзор и историю внедрения товаров в контент см. в Cristel Antonia Russell, Advertainment: Fusing Advertising and Entertainment (Yaffee Center for Persuasive Communication, University of Michigan, 2007), (проверено 3 февраля 2015); Joe Turow, Niche Envy: Marketing Discrimination in the Digital Age (Cambridge, MA: MIT Press, 2008); Kathleen J. Turner, «Insinuating the product into the message: An historical context for product placement,» Journal of Promotion Management 10.1–2 (2004): 9–14.