Книга: Как думают великие компании: три правила
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John A. Quelch and David Harding. Brands Versus Private Labels: Fighting to win // Harvard Business Review, January – February 1996.

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Kevin Lane Keller. Strategic Brand Management: Buildings Measuring, and Managing Brand Equity. Englewood Cliffs, N. J.: Prentice Hall, 1997.

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Valerie Seckler. Private Labels Win Market Share // Women’s Wear Daily, July 23, 2003.

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Sean Gregory. Abercrombie & Fitch: An upscale sporting goods retailer becomes a leader in trendy apparel // в кн.: Michael A. Hitt, R. Duane Ireland and Robert E. Hoskisson. Strategic Management: Competitiveness and Globalization. South-Western College Pub., 2008.
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