210
“Unter einem schlechten Stern”. Handelsblatt. March 20, 2013, p. 20.
211
Hermann Simon and Martin Fassnacht. Preismanagement. 3rd Edition, Wiesbaden: Gabler, 2008.
212
Klaus Meitinger. “Wege aus der Krise”. Private Wealth, March 2009, pp. 26–31.
213
“Industry Trends in a Downturn”. The McKinsey Quarterly. December 2008.
214
Julie Jargon. “Slicing the Bread but not the Prices”. The Wall Street Journal. August 18, 2009.
215
John Jannarone. “Panera Bread’s Strong Run”. The Wall Street Journal, January 23, 2010.
216
The Wall Street Journal, June 11, 2009, p. B2.
217
Глобальное исследование ценообразования охватило 2713 менеджеров из 50 стран.
218
Simon-Kucher & Partners. Global Pricing Study 2012. Bonn, 2012.
219
Oliver Heil. Price Wars: Issues and Results. University of Mainz, 1996.
220
Simon-Kucher & Partners. Global Pricing Study 2012. Bonn, 2012.
221
Roger More. “How General Motors Lost its Focus – and its Way”. Ivey Business Journal, June 2009.
222
David Sedgwick. “Market Share Meltdown”. Automotive News, November 4, 2002.
223
“GM is Still Studying the $100,00 °Cadillac”. Automotive News, May 17, 2004.
224
Shira Ovide. “Price War Erupts in Cloud Services”. The Wall Street Journal Europe. April 17, 2014, p. 20.
225
Presentation by the author: “How to Boost Profit Through Power Pricing” at the World Marketing & Sales Forum, Madrid, November 22, 2008.
226
The Wall Street Journal. April 27, 2005, p. 22.
227
“Be all-in, or all-out: Steve Ballmer’s advice for startups”. The Next Web, March 4, 2014.
228
Заявление Уоррена Баффета перед заседанием Комиссии Конгресса США по расследованию причин финансового кризиса 26 мая 2010 года.
229
Market Data Center. The Wall Street Journal, May 16, 2014.
230
Frankfurter Allgemeine Zeitung. March 18, 2009, p. 15.
231
Hagen Seidel. “Praktiker: Es geht um 100 Prozent”. Welt am Sonntag. July 31, 2011, p. 37.
232
Bernd Freytag “Magische Orte”. Frankfurter Allgemeine Zeitung. December 29, 2011, p. 11.
233
“Woolworth will zurück zu seinen Wurzeln”. Frankfurter Allgemeine Zeitung. July 2, 2012, p. 12.
234
Lukas I. Alpert. “Uralkali Signs Potash Deal With China”. The Wall Street Journal. January 20, 2014.
235
“Uralkali bringt Aktienkurse in Turbulenzen”. Frankfurter Allgemeine Zeitung. July 31, 2013.
236
Lukas I. Alpert. “Uralkali Signs Potash Deal With China”. The Wall Street Journal, January 20, 2014.
237
Подробнее об этом см.: George Stahl. “Netflix Shares Sink 35 % after Missteps”. The Wall Street Journal, October 26, 2011, p. 15 as well as the Harvard Business School case study on Netflix. В 2014 году рыночная капитализация Netflix составила $5,5 млрд.
