74
Vijay Mahajan. The 86 % Solution – How to Succeed in the Biggest Market Opportunity of the 21st Century. New Jersey: Wharton School Publishing, 2006.
75
C.K. Prahalad. The Fortune at the Bottom of the Pyramid. Upper Saddle River, N.J.: Pearson 2010.
76
“The Future is Now: The $35 PC”. Fortune, March 18, 2013, p. 15.
77
“Number of mobile phones to exceed world population by 2014”. Digital Trends, February 28, 2013.
78
“1 billion smartphones shipped worldwide in 2013”. PCWorld, January 28, 2014.
79
Andy Kessler. “The Cheap Smartphone Revolution”. The Wall Street Journal Europe, May 14, 2014, p. 18.
80
VDI-Nachrichten March 30, 2007, p. 19.
81
Holger Ernst. Industrielle Forschung und Entwicklung in Emerging Markets – Motive, Erfolgsfaktoren, Best Practice-Beispiele, Wiesbaden: Gabler, 2009.
82
Podium discussion on “Ultra-Niedrigpreisstrategien” at the 1st Campus for Marketing, WHU Koblenz, Vallendar, September 23, 2010.
83
Vgl. Vijay Govindarajan and Chris Trimble. Reverse Innovation: Create Far From Home, Win Everywhere. Boston: Harvard Business Press, 2012.
84
Беседа с генеральным директором Tata Auto Карлом-Петером Форстером в Бомбее 11 мая 2010 года.
85
Беседа с генеральным директором компании Siemens Питером Лешером на Азиатско-Тихоокеанской конференции в Сингапуре 14 мая 2010 года.
86
“Erfolg ist ein guter Leim, Im Gespräch: Markus Miele und Reinhard Zinkann, die geschäftsführenden Gesellschafter des Hausgeräteherstellers Miele & Cie.” Frankfurter Allgemeine Zeitung, November 13, 2012, p. 15.
