343
Mendel Rosenblum, interview with author, September 2012.
344
Ed Bugnion, interview with author, September 2011.
345
Bugnion interview.
346
Rosenblum interview.
347
Rosenblum interview.
348
Brad Mattson, interview with author, September 2012.
349
Jessica Livingston, Founders at Work: Stories of Startups’ Early Days (Berkeley, CA: Apress, 2008), xviii.
350
Livingston, Founders at Work, xviii.
351
Don A. Moore, John M. Oesch, and Charlene Zietsma, “What Competition? Myopic Self-Focus in Market-Entry Decisions,” Organization Science 18, no. 3 (May—June 2007): 440–454.