342 
    
    David B. Yoffie, Ward Bullard, Nikhil Raj, and Suja Vaidyanathan, “VMware Inc. (A),” Harvard Business School Case 9-707-013 (2007).
                343 
    
    Mendel Rosenblum, interview with author, September 2012.
                344 
    
    Ed Bugnion, interview with author, September 2011.
                345 
    
    Bugnion interview.
                346 
    
    Rosenblum interview.
                347 
    
    Rosenblum interview.
                348 
    
    Brad Mattson, interview with author, September 2012.
                349 
    
    Jessica Livingston, Founders at Work: Stories of Startups’ Early Days (Berkeley, CA: Apress, 2008), xviii.
                350 
    
    Livingston, Founders at Work, xviii.
                351 
    
    Don A. Moore, John M. Oesch, and Charlene Zietsma, “What Competition? Myopic Self-Focus in Market-Entry Decisions,” Organization Science 18, no. 3 (May—June 2007): 440–454.