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Gallup Poll, 2008, December 19.

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York E. В. Quaker Kicks Off Brand Campaign in Times Square // Advertising Age. – 2009. – March 9.

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Egolf К. Haagen-Dazs Extends Its Honey-Bee Efforts // Advertising Age. – 2009. – August 4.

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Shoppers Determine Grocers' Charitable Giving // RetailWire. – 2008. – September 5.

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Irwin R. Can Branding Save the World? // Brandchannel. – 2002. – April 8.

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Motorola Foundation Grants $5 Million to Programs that Engage Budding Innovators – press release, Motorola, 2009, June 25.

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Опрос выполнен фирмой Edelman, пресс-релиз Edelman от 15 ноября 2007 года. Результаты опроса изложены в статье McConnell R. Edelman: Consumers Will Pay Up to Support Socially Conscious Marketers // Advertising Age. – 2007. – November 16.

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