Введение
1. Moses Hadas, ed., The Basic Works of Cicero (Random House, 1951), p. 190.
Глава 1
1. Shirley S. Wang, “Remember: Think of a Gimmick to Get Ahead in the Memory Game”, The Wall Street Journal, March 23, 2012.
2. Maureen Dowd, “Sexy Ruses to Stop Forgetting to Remember”, The New York Times, March 8, 2011.
3. Memrise website, .
4. Ed Cooke, “Total Recall”, The Guardian, October 17, 2008.
Глава 2
1. Amanda Foreman, “Turning Messy History into a Tale”, The Wall Street Journal, July 2, 2011.
2. Amanda Foreman Biography, .
3. Kill Your Darlings ATL website, A Community for Atlanta Writers, .
4. Arthur Thomas Quiller-Couch, On the Art of Writing (Quontro Legacy, 2010).
5. Christopher Markus and Stephen McFeely, “Script Tip: Kill Your Darlings”, The Wall Street Journal, July 23, 2011.
6. William Strunk and E. B. White, The Elements of Style (Longman, 1999).
7. Stephen King, On Writing (Scribner, 1999).
Глава 3
1. The Wicked Wit of Winston Churchill, Compiled, Edited, and Introduced by Dominique Enright. (London: Michael O’Mara Books, Limited, 2001, 2011).
2. Jason Gay, “Why Are the Playoffs So Long?” The Wall Street Journal, April 29, 2012.
3. USHistorySite.com, .
4. James Collins, “The Plot Escapes Me”, The New York Times, September 17, 2010.
5. Guy Kawasaki, Enchantment (Portfolio, 2011).
Глава 5
1. Federico Fellini, Fellini on Fellini (Da Capo Press, 1996).
2. Casey Schwartz, “ADHD’s Upside is Creativity, Says a New Study”. The Daily Beast, February 8, 2011.
Глава 6
1. PBS.org, American Masters, “Woody Allen: A Documentary, About the Film”, July 21, 2011. .
2. Inspiration, .
3. Mindjet, .
4. Microsoft Support, “A Comparison of Visio Standard and Visio Professional”, .
5. A. O. Scott, “When in Rome, Still an Anxious New York Intellectual”, The New York Times, Movies, June 21, 2012.
Глава 7
1. “Existentialism”, Wordnik, .
2. Basic Funny Quotes, “Woody Allen,” .
3. Mick LaSalle, “Review: Woody Allen’s Meandering ‘Dark Stranger’”, San Francisco Chronicle, October 1, 2010.
4. Stephen R. Covey, The 7 Habits of Highly Effective People. (Free Press, A Division of Simon & Shuster, 1989, 2004), p. 95.
Глава 8
1. Terry Teachout, “Manipulated Puppets, Manipulated Tears”, The Wall Street Journal, April 15, 2011.
2. A. O. Scott and Manohla Dargis, “Better to Be Interesting Than Right”, The New York Times, March 24, 2011.
Глава 9
1. Better Presenting, Annual Conference, .
Глава 12
1. A. O. Scott, “A Simple Prescription for Superior Powers”, Movie Review, Limitless, The New York Times, March 17, 2011.
Глава 13
1. Clive Thompson, “Clive Thompson on Capturing Aha Moments”, Wired Magazine, May 31, 2011.
2. Charles McGrath, “Nicholson Baker: The Mad Scientist of Smut”, The New York Times Magazine, August 4, 2011.
Глава 14
1. The Churchill Centre and Museum at the Churchill War Rooms, London, “Quotes FAQ”, . The full speech is contained in The Unrelenting Struggle (London: Cassell and Boston: Little Brown, 1942) and is found on pages 2747–6 of the English edition. It may also be found in The Complete Speeches of Winston S. Churchill, edited by Robert Rhodes James (New York: Bowker and London: Chelsea House, 1974).
2. Mardy Grothe, Neverisms: A Quotation Lover’s Guide to Things You Should Never Do, Never Say, or Never Forget (Collins Reference, 2011).
3. Erin McKean, “How’s ‘Never’ for You?” Boston.com, June 12, 2011.
4. Dave Sterry and Arielle Eckstut, eds., Satchel Sez: The Wit, Wisdom, and World of LeRoy “Satchel” Paige (Three River Press, 2001).
Глава 15
1. IMDb, Casablanca (1942), “Memorable Quote for Casablanca”, .
2. David Brody, “Newt Gingrich Tells the Brody File He ‘Felt Compelled to Seek God’s Forgiveness’”, The Brody File, CBN News, Blogs, March 8, 2011.
3. John M. Broder, “Familiar Fallback for Officials: ‘Mistakes Were Made’”, The New York Times, March 14, 2007.
Глава 16
1. Cassell Bryan-Lowe and Russell Adams, “Dow Jones CEO Resigns Over Scandal”, The Wall Street Journal, July 16, 2011.
2. John F. Burns, “A Day of Apologies for the Murdochs, and of New Questions for Cameron”, The New York Times, July 16, 2011.
3. Dan Sabbagh and Josh Halliday, “Rupert Murdoch ‘Not Fit’ to Lead Major International Company, MPs Conclude”, The Guardian, May 1, 2012.
4. Paul Sonne and Jeanne Whalen, “News Corp. Blasted in U.K.”, The Wall Street Journal, May 1, 2012.
Глава 17
1. Robert Yoon, “Clinton Earns $65 Million in Speaking Fees as Private Citizen”, CNN Political Ticker blog, June 29, 2010.
2. Peggy Noonan, “The Life of the Party”, The Wall Street Journal, August 4, 2012.
3. Chris Lehourites, “Clinton, Freeman Not Dazzling in Cup Pitch”, NBC Sports, December 1, 2010.
4. December 1, 2010: USA 2022 Bid Presentation, YouTube.com, .
5. Steve Kelley, “Qatar? Really? FIFA Awards 2022 World Cup to Soccer-Poor, Oil-Rich Qatar”, Seattle Times, December 2, 2010.
6. Matt Scott, “Mike Lee, the Englishman Behind Qatar’s World Cup Success”, The Guardian, December 2, 2010.
Глава 20
1. John Jay College of Criminal Justice, “Basic Outlining”, .
2. Rachel Emma Silverman, “Doodling for Dollars”, The Wall Street Journal Online, April 24, 2012.
3. Andy Fixmer, “Encyclopaedia Britannica Ends 244-Year-Old Print Edition”, Bloomberg.com, March 14, 2012.
4. Walter S. Mossberg, “Encyclopaedia Britannica Now Fits into an App”, The Wall Street Journal, September 29, 2011.
Глава 21
1. Joe Dator, “Enough about me but nothing about you just yet”, New Yorker Cartoon, May 4, 2009.
2. Sherry Turkle, “The Flight from Conversation”, The New York Times, April 21, 2012.
3. James W. Pennebaker, The Secret Life of Pronouns (Bloomsbury Press, 2011), p. 3.
4. Tara Parker-Pope, “Can Romance Be Reduced to Pronouns”, The New York Times, The Well Column, October 27, 2011.
Глава 22
1. Diana Tamir and Jason Mitchell, “Disclosing Information about the Self Is Intrinsically Rewarding”, Proceedings of the National Academy of Sciences of the United States of America, May 7, 2012, .
2. Robert Lee Hotz, “Science Reveals Why We Brag so Much”, The Wall Street Journal, May 7, 2012.
3. Greg Behrendt, He’s Just Not That Into You (Simon Spotlight Entertainment, 2004).
4. Clayton M. Christensen, Scott Cook, and Taddy Hall, “Marketing Malpractice: The Cause and the Cure”, Harvard Business Review, December 1, 2005.
Глава 23
1. “Barry Goldwater Quotes”, Brainy Quote.com, .
2. “Bruce Erik Kaplan”, Simon & Schuster, Authors, .
3. Bruce Erik Kaplan, First I want to give you an overview of what I will tell you over and over again during the entire presentation, New Yorker cartoon, April 9, 2012.
4. Geoff Dyer, “An Academic Author’s Unintentional Masterpiece”, The New York Times, July 22, 2011.
Глава 24
1. John Irving, “The ‘Cider House’ Writing Rules”, The Wall Street Journal, May 4, 2012.
2. William Safire, “Gifts of Gab”, The New York Times Magazine, “On Language”, December 12, 2004.
3. Jhumpa Lahiri, “My Life’s Sentences”, The New York Times, Opinionator blogs, March 17, 2012.
Глава 25
1. “Audience IPO Prices above Range for Thursday Debut”, The Wall Street Journal, May 10, 2012.
2. Lynn Cowan, “WageWorks, Audience Rise in Debut”, The Wall Street Journal, May 10, 2012.
3. “Diabetes Statistics”, American Diabetes Association, .
Глава 26
1. Late Show with David Letterman, CBS.com, .
2. Politico, .
Глава 27
1. William Gillette, The Illusion of the First Time in Acting (New York: Dramatic Museum of Columbia University, 1915), p. 43.
Глава 28
1. Harvard Business School, “Academics”, .
2. Annie Murphy Paul, “Your Brain on Fiction”, The New York Times, March 17, 2012.
3. Barry Newman, “What Is an A-Hed?”, The Wall Street Journal, November 3, 2010.
Глава 29
1. Barack Obama, The Audacity of Hope: Thoughts on Reclaiming the American Dream (Crown, 2006), p. 31.
2. Pham Sherise, “Obama Reading About Reagan”, ABC News, December 23, 2010.
3. Lou Cannon, President Reagan: The Role of a Lifetime (Public Affairs, 2000), p. 20.
4. “Remarks by the President at a Memorial Service for the Victims of the Shooting in Tucson, Arizona”, The White House, Office of the Press Secretary, January 12, 2011, .
5. Peggy Noonan, “Obama Rises to the Challenge”, The Wall Street Journal, January 15, 2011.
Глава 30
1. Mortimer J. Adler, How to Speak How to Listen (Scribner, 1983), p. 29.
2. Philip Delves Broughton, The Art of the Sale: Learning from the Masters about the Business of Life (Penguin Press HC, 2012), p. 2.
3. L. Gordon Crovitz, “Have We Got a Review for You”, The Wall Street Journal, April 27, 2012, p. A13.
Глава 31
1. AT-A-GLANCE, “About Us”,
Глава 32
1. The Co-Creativity Institute, “Staff and Resources”, .
2. Christopher M. Barlow, “Thinking More Effectively about Deliberate Innovation”, Howe School Alliance for Technology Management, Spring 2007, Volume 11, Issue 1.
3. Ron Gluckman, “Skyscraper, Moneymaker”, The Wall Street Journal, April 12, 2011.
Глава 34
1. Joe Morgenstern, “Towering ‘Tree’, Out on a Limb”, The Wall Street Journal, May 27, 2011.
Глава 35
1. Abby Phillip, “After Leak, Obama Reconsiders”, Politico44, January 25, 2011.
Глава 36
1. The Criterion Collection, Ikiru, .
Глава 37
1. Matt Zoller Seitz, “How Hollywood Killed the Movie Stunt”, Salon, November 12, 2010.
Глава 38
1. Edward Tufte, “PowerPoint Is Evil: Power Corrupts. PowerPoint Corrupts Absolutely”, Wired Magazine, September 2003.
2. Anti-PowerPoint Party, .
3. Lucy Kellaway, “Anti-PowerPoint revolutionaries unite”, Financial Times, July 17, 2011.
4. Michael Baldwin, “PowerPoint can pack a punch—in the hands of a wizard”, FT Letters to Editors, Financial Times, July 22, 2011.
Глава 39
1. Paul Shaw, Helvetica and the New York City Subway System (The MIT Press), February 11, 2011.
Глава 40
1. The Quotations Page, Quotation #26229 from Classic Quotes, Henry David Thoreau, .
Глава 41
1. EyeTrackShop, “About Us”, .
2. Liz Gannes, “Eye Tracking Study Shows Users Perceive Google+ and Facebook Virtually Identically”, The Wall Street Journal, All Things D, August 11, 2011.
Глава 42
1. “The Power of Visual Communication”, Hewlett-Packard, July 2004, .
2. Christopher F. Chabris and Stephen M. Kosslyn, “Representational Correspondence as a Basic Principle of Diagram Design”, Harvard University.
3. “Hans Rosling: Global Health Expert; Data Visionary”, Speakers, TED Conference, .
4. “Hans Rosling’s 200 Countries, 200 Years, 4 Minutes — The Joy of Stats —BBC Four”, YouTube,
5. Natasha Singer, “When the Data Struts Its Stuff”, The New York Times, April 2, 2011.
6. Gapminder, “Gapminder Desktop”, .
Глава 43
1. Visual.ly, FAQs, .
Глава 44
1. Deborah Landau, “The Best Readers Are Merciless Friends”, The Wall Street Journal, March 30, 2012.
Глава 46
1. The 2011 Classic, TechAmerica, .
Глава 47
1. Stephen Sondheim, Finishing the Hat: Collected Lyrics (1954–1981) with Attendant Comments, Principles, Heresies, Grudges, Whines and Anecdotes (Knopf 2010), p. 7.
2. Paul Simon, “Isn’t It Rich”, The New York Times, Sunday Book Review, October 27, 2010.
3. Nat Hentoff, “Protector of the Soulful Melody”, The Wall Street Journal, December 7, 2010.
Глава 48
1. Dana Goodyear, “Hollywood Shadows”, The New Yorker, March 21, 2011.
2. Stress Management Health Center, “Guided Imagery – Topic Overview”, WebMD, .
3. Elizabeth Quinn, “Visualization Techniques and Sports Performance”, About.com, Sports Medicine, .
4. W. Timothy Gallwey, The Inner Game of Tennis (Random House, 1974), p. 104.
5. Joel Stein, “The Shadow Knows”, Time Magazine, June 4, 2012.
Глава 50
1. The Holy Bible, King James Version, 1 Corinthians 13:11.
2. “Up-talking”, Urban Dictionary, .
3. Taylor Mali, “Totally like whatever, you know?”, Taylor Mali Poems Online, .
4. Ronnie Bruce, “Typography”, Vimeo.com, .
Глава 51
1. Matt Ridley, “Hands and Faces Spoke Long Before Our Tongues”, The Wall Street Journal, February 26, 2011.
Глава 52
1. Ronald Reagan: The Great Communicator, Mpi Home Video, Release date June 15, 2004.
2. Ronald Reagan, “A Time for Choosing”, YouTube.com, .
3. Irving Berlin, “Doin’ What Comes Natur’lly”, ST Lyrics, .
Глава 54
1. Tony Perrottet, “Why Writers Belong Behind Bars”, The New York Times, Sunday Book Review, July 22, 2011.
2. Rolf Dobelli, “Avoid News”, Dobelli.com, 2010, .
3. Freedom App, .
Глава 55
1. Bruce Iliff, “Scuba Diving Anxiety and Panic”, Water Sports @ Suite 101, February 2, 2008, .
Глава 56
1. Microsoft Lync, Microsoft.com, .
Глава 57
1. 2012 Election Central, 2012 Primary Debate Schedule, .
2. Transcript: Fox News-Google GOP Debate, Fox News.com, September 22.
3. CNBC, “Your Money Your Vote” Republican Presidential Debate, The New York Times, November 10, 2011.
4. Jon Meacham, “A Sense of Who They Are”, The New York Times, October 28, 2011.
Глава 58
1. David Wiegand, “‘Tonight — Four Decades of Tonight Show’: Review”, San Francisco Chronicle, December 22, 2010.
2. Dorothy Rabinowitz, “Johnny, We Hardly Knew You”, The Wall Street Journal, May 10, 2012.
3. IMDb, “Biography for Johnny Carson”, .
Глава 59
1. Adam Lashinsky, Inside Apple: How America’s Most Admired — and Secretive — Company Really Works (Business Plus, 2012), p. 130.
2. Official Gmail Blog, “New in Labs: Undo Send”, .
3. Frank Partnoy, Wait: The Art and Science of Delay (PublicAffairs, 2012).
Глава 60
1. Verne G. Kopytoff, “Yahoo Chief Executive Faces Unhappy Shareholders”, The New York Times, “Bits”, June 23, 2011.
2. Yahoo! 2011 Annual Shareholders Meeting, June 23, 2011, .
3. The Wall Street Journal, “Heard on the Street: Overheard”, June 24, 2011.
4. Verne G. Kopytoff, “Yahoo Chief Executive Faces Unhappy Shareholders”, The New York Times, “Bits”, June 23, 2011.
5. Don Reisinger, “Yahoo Annual Meeting Marked By What Wasn’t Said”, CNET.com, June 23, 2011.
6. David Streitfield, “Blunt E-mail Raises Issues Over Firing at Yahoo”, The New York Times, September 7, 2011.
Глава 61
1. Scott Adams, Dilbert, September 25, 2010, .
Глава 63
1. Adam Bryant, “Sit Down, Please, and Tell Me How Smart You Are”, The New York Times, September 18, 2010.
2. Adam Bryant, “Does Your Team Have the Four Essential Types”, The New York Times, October 2, 2010.
Глава 64
1. Tim Weiner, “Robert S. McNamara, Architect of a Futile War, Dies at 93”, The New York Times, July 6, 2009.
2. Errol Morris, The Fog of War: Transcript, Errol Morris.com, .
3. CNN Transcripts, Western Republican Presidential Debate, October 18, 2011.
4. Lynn Sweet, “CNN Arizona Feb. 22, 2012 Debate Transcript”, Chicago Sun
5. Times, February 23, 2012.
Глава 65
1. “Parolee Arrested Trying to Break Back into Sacramento Prison”, Los Angeles Times, August 12, 2011.
Глава 66
1. Dennis Lim, “A Generation Finds Its Mumble”, The New York Times, August 19, 2007.
2. George Bernard Shaw, Candida, (Penguin, 1950).
3. Alan Jay Lerner, My Fair Lady, book and lyrics (Coward-McCann, 1956), music by Frederick Loewe.
Глава 73
1. Peter Funt, “The Lost Art of the Live Interview”, The Wall Street Journal, April 9, 2012, page A13.
2. Aspen Ideas Festival, “Charlie Rose: The Interview”, .
Глава 75
1. Moses Hadas ed., The Basic Works of Cicero, (Random House, 1951), p. 178.
