Примечания

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. Levy, Steven. “The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness”. New York: Simon & Schuster, 2007.

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. Reynolds, Thomas J., and Jonathan Gutman. “Laddering Theory, Method, Analysis, and Interpretation.” Journal of Advertising Research (February/March 1988).

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. Diamond, Stuart. Getting More: How You Can Negotiate to Succeed in Work and Life. New York: Crown Business, 2012.

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. Created by Ginadi Filkovsky, Jacob Goldenberg, and Roni Horowitz.

. Michael Lee, .

. Clayton Christensen et al. “Know Your Customers’ “Jobs to be Done.’” Harvard Business Review (September 2016).

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