This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations, Monica Wadhwa and Kuangjie Zhang, Journal of Consumer Research, Vol. 41, No. 5, February 2015, pp. 1172–1185, Published by Oxford University Press.

Comma N’ cents in pricing: The effects of auditory representation encoding on price magnitude perceptions, Keith Coulter, Pilsik Choi and Kent B. Monroe, Journal Of Consumer Psychology, 2012.

Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood» (Journal of Consumer Psychology).

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making, Uma R. Karmarkar, Baba Shiv, and Brian Knutson, Journal of Marketing Research, 2015.