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1. “Alphabet.” Fortune, 2018, fortune.com. Accessed 25 Feb. 2018.
2. “Google Search Statistics.” Internet Live Stats, 2018, internetlivestats.com. Accessed 25 Feb. 2018.
3. “Search Engine Market Share.” Net Market Share, 2018, netmarketshare.com. Accessed 25 Feb. 2018.
4. Matthew Eisner. “Google Search Traffic by Year through 2016.” Matthew Eisner, 4 Mar. 2018, matteisn.com. Accessed 29 June 2018.
5. John Battelle. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Penguin, 2005. 72.
6. Charles Arthur. Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. Kogan Page, 2012. 39.
7. Arthur, Digital Wars, 12.
8. Richard L. Brandt. Inside Larry and Sergey’s Brain. Penguin, 2009. 71.
1. Randall Stross. Planet Google: One Company’s Audacious Plan to Organize Everything We Know. Free Press, 2008. 24.
2. Steven Levy. In the Plex: How Google Thinks, Works, and Shapes Our Lives. Simon & Schuster, 2011. 19–20.
3. John Battelle. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Penguin, 2005. 72.
4. Stross, Planet Google, 50.
5. Ken Auletta. Googled: The End of the World as We Know It. Penguin, 2009. 40.
6. Stross, Planet Google, 50.
7. Auletta, Googled, 45.
8. Battelle, The Search, 92.
9. Battelle, The Search, 127.
1. Richard L. Brandt. Inside Larry and Sergey’s Brain. Penguin, 2009. 63.
2. Steven Levy. In the Plex: How Google Thinks, Works, and Shapes Our Lives. Simon & Schuster, 2011. 134.
3. Brandt, Inside Larry and Sergey’s Brain, 56.
4. Charles Arthur. Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. Kogan Page, 2012. 12.
5. Levy, In the Plex, 143–144.
6. David A. Vise with Mark Malseed. The Google Story. Delacorte Press, 2005. 67.
7. “Data Center Locations.” Google, 2018. . Accessed 13 Mar. 2018.
1. Richard L. Brandt. Inside Larry and Sergey’s Brain. Penguin, 2009. 92.
2. Ken Auletta. Googled: The End of the World as We Know It. Penguin, 2009. 30.
3. Jonathan Taplin. Move Fast and Break Things. Little, Brown and Company, 2017. 6.
4. Hamza Shaban. “Google Parent Alphabet Reports Soaring Ad Revenue, Despite YouTube Backlash.” Washington Post, 1 Feb. 2018. . Accessed 15 Mar. 2018.
5. “Google’s Revenue Worldwide from 2002 to 2017.” Statista, 2018. . Accessed 29 June 2018.
6. Charles Arthur. Digital Wars: Apple, Google, Microsoft, and the Battle for the Internet. Kogan Page, 2012. 59.
7. Taplin, Move Fast and Break Things, 6.
8. David A. Vise with Mark Malseed. The Google Story. Delacorte Press, 2005. 153.
9. Fred Vogelstein. Dogfight: How Apple and Google Went to War and Started a Revolution. Sarah Crichton, 2013. 95.
10. Vogelstein, Dogfight, 131.
11. Steven Levy. In the Plex: How Google Thinks, Works, and Shapes Our Lives. Simon & Schuster, 2011. 237.
12. Taplin, Move Fast and Break Things, 21.
13. Levy, In the Plex, 245.
14. Auletta, Googled, 152.
1. “Kai Fu Lee.” Sina Weibo, 2018. weibo.com. Accessed 29 June 2018.
2. Steven Levy. In the Plex: How Google Thinks, Works, and Shapes Our Lives. Simon & Schuster, 2011. 293.
3. Levy, In the Plex, 293.
4. Fei-Fei Li. “Opening the Google AI China Center.” Google, 13 Dec. 2017. blog.google.com. Accessed 16 Mar. 2018.
1. Shane Harris. @War: The Rise of the Military-Internet Complex. Houghton Mifflin Harcourt, 2014. 172.
2. Kim Zetter. “Google Hack Attack Was Ultra Sophisticated, New Details Show.” Wired, 14 Jan. 2010. wired.com. Accessed 29 June 2018.
3. Jonathan Taplin. Move Fast and Break Things. Little, Brown and Company, 2017. 127.
4. Fred Vogelstein. Dogfight: How Apple and Google Went to War and Started a Revolution. Sarah Crichton, 2013. 199.
5. Steven Levy. In the Plex: How Google Thinks, Works, and Shapes Our Lives. Simon & Schuster, 2011. 318.
6. Cecilia Kang. “In Protests of Net Neutrality Repeal, Teenage Voices Stood Out.” New York Times, 20 Dec. 2017. nytimes.com. 17 Mar. 2018.
1. Eric Schmidt and Jonathan Rosenberg, with Alan Eagle. Google: How Google Workd. Grand Central Publishing, 2014. 224.
2. Randall Stross. Planet Google: One Company’s Audacious Plan to Organize Everything We Know. Free Press, 2008. 90.
3. Stross, Planet Google, 92–93.
4. Stross, Planet Google, 93–94.
5. Jonathan Taplin. Move Fast and Break Things. Little, Brown and Company, 2017. 260.
6. Joseph Ax. “Google Book-Scanning Project Legal, Says U. S. Appeals Court.” Reuters, 16 Oct. 2015. reuters.com. Accessed 17 Mar. 2018.
7. Stross, Planet Google, 107.
8. Stross, Planet Google, 103.
9. “Countries in the World by Population (2018).” Worldometers, 22 Mar. 2018. worldometers.info. Accessed 22 Mar. 2018.
10. Richard L. Brandt. Inside Larry and Sergey’s Brain. Penguin, 2009. 217.
11. “Accountability in Education: Meeting Our Commitments.” UNESCO, 2017. unesco.org. Accessed 22 Mar. 2018.
12. “About Us.” Pratham Books, n.d. prathambooks.org. Accessed 16 Mar. 2018.
13. Larry Page. “G Is for Google.” Alphabet, n.d. abc.xyz. Accessed 15 Mar. 2018.
1. Steven Levy. “Google’s Larry Page on Why Moonshots Matter.” Wired, 17 Jan. 2013. . Accessed 23 Mar. 2018.
2. Andrea Huspeni. “Google’s 20 Percent Rule Actually Helps Employees Fight Back against Unreasonable Managers.” Entrepreneur, 7 June 2017. . Accessed 15 Mar. 2018.
3. Nicholas Carlson. “The ‘Dirty Little Secret’ About Google’s 20 % Time, According to Marissa Mayer.” Business Insider, 13 Jan. 2015. . Accessed 15 Mar. 2018.
4. Antonio Regolado. “Google’s Long, Strange, Life-Span Trip.” MIT Technology Review, 15 Dec. 2016. . Accessed 22 Mar. 2018.
5. Nicole Kobie. “The Future According to Alphabet Moonshots: From Calico to X.” Alphr, 12 Jan. 2018. . Accessed 17 Mar. 2018.
6. David A. Vise with Mark Malseed. The Google Story. Delacorte Press, 2005.
7. “Project Loon.” Google X, n.d. x.company. Accessed 25 Feb. 2018.
8. Alan Martin. “Tim Berners-Lee: Google and Facebook Are Helping to Weaponise the Web.” IT Pro, 12 Mar. 2018. . Accessed 15 Mar. 2018.
9. “ICT Facts and Figures.” International Telecommunications Union, 2017. itu.int. Accessed 29 June 2018.
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