Глава третья – Падение и успех

1. Malcolm Gladwell. "Creation Myth." New Yorker, 16 May 2011, newyorker.com. Accessed 10 July 2018.

2. Brent Schlender and Rick Tetzeli. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. Crown, 2015. 72.

3. Schlender and Tetzeli, Becoming Steve Jobs, 73.

4. "Apple III Chaos: Apple’s First Failure.” LowEnd Mac, 28 Apr. 2004, lowendmac. com. Accessed 17 Mar. 2018.

5. Anna Mazarakis and Alyson Shontell. "Former Apple CEO John Sculley Is Working on a Startup That He Thinks Could Become Bigger Than Apple.” Business Insider, 10 Aug. 2017, businessinsider.com. Accessed 17 Mar. 2018.

6. Steven Levy. "The Birth of the Mac: Rolling Stone’s 1984 Feature on Steve Jobs and His Whiz Kids.” Rolling Stone, 1 Mar. 1984, rollingstone.com. Accessed 16 Feb. 2018.

7. Levy, “The Birth of the Mac.”

8. Matt Kapko. "History of Apple and Microsoft: 4 Decades of Peaks and Valleys.” CIO, 7 Oct. 2015, cio.com. Accessed 22 Feb. 2018.

9. “Apple 1984 Super Bowl Commercial Introducing Macintosh Computer.” YouTube, 25 Jan. 2010, youtube.com. Accessed 18 Feb. 2018.

10. Chris Higgins. "Apple’s Iconic ‘1984’ Superbowl Commercial Was Almost Canceled.” Business Insider, 31 Jan. 2012, businessinsider.com. Accessed 5 Mar. 2018.

11. “Steve Jobs Introduces the Original Macintosh – Apple Shareholder Event (1984).” YouTube, 21 Dec. 2013, youtube.com. Accessed 18 Mar. 2018.

12. Levy, “The Birth of the Mac.”

13. Walter Isaacson. Steve Jobs. Simon, 2011. 181.

14. Schlender and Tetzeli, Becoming Steve Jobs, 86.

15. Isaacson, Steve Jobs, 197.

Глава четвертая – Помятое яблоко

1. Walter Isaacson. Steve Jobs. Simon, 2011. 200.

2. Isaacson, Steve Jobs, 216.

3. Isaacson, Steve Jobs, 295.

4. Matt Kapko. “History of Apple and Microsoft: 4 Decades of Peaks and Valleys.” CIO, 7 Oct. 2015, cio.com. Accessed 22 Feb. 2018.

5. Kapko, “History of Apple and Microsoft.”

6. John Markoff. "Marketer’s Dream, Engineer’s Nightmare.” New York Times,

12 Dec. 1993, nytimes.com. Accessed 27 Feb. 2018.

7. Brent Schlender and Wilton Woods. “Something’s Rotten in Cupertino.” Fortune, 3 Mar. 1997, fortune.com. Accessed 19 Mar. 2018.

8. Schlender and Woods, “Something’s Rotten in Cupertino.”

Глава пятая – Перерождение

1. Walter Isaacson. Steve Jobs. Simon, 2011. 306.

2. Isaacson, Steve Jobs, 309.

3. Isaacson, Steve Jobs, 317.

4. Isaacson, Steve Jobs, 319–321.

5. Isaacson, Steve Jobs, 322.

6. Isaacson, Steve Jobs, 323.

7. Brent Schlender and Rick Tetzeli. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. Crown, 2015. 210–211.

8. Isaacson, Steve Jobs, 326.

9. Isaacson, Steve Jobs, 339.

10. Schlender and Tetzeli, Becoming Steve Jobs, 220.

11. Isaacson, Steve Jobs, 350.

12. Isaacson, Steve Jobs, 349.

13. Isaacson, Steve Jobs, 356.

14. Isaacson, Steve Jobs, 342.

15. Isaacson, Steve Jobs, 343.

Глава шестая – Простота

1. Walter Isaacson. Steve Jobs. Simon, 2011. 360.

2. Isaacson, Steve Jobs, 360.

3. Adam Lashinsky. "Tim Cook: The Genius behind Steve.” Fortune, 24 Nov. 2008, fortune.com. Accessed 19 Mar. 2018.

4. Benj Edwards. "A Tale of Two Apple Stores (The First Two).” Macworld, 19 May 2011, macworld.com. Accessed 19 Mar. 2018.

5. Edwards, "A Tale of Two Apple Stores.”

6. "Apple Stores.” MacRumors, n.d., macrumors.com. Accessed 20 Mar. 2018.

7. "Steve Jobs Introduces iTunes & PowerBook G4 Titanium – Macworld SF (2001).” YouTube, 23 Dec. 2013, youtube.com. Accessed 20 Mar. 2018.

8. "Steve Jobs Introduces iTunes & PowerBook G4 Titanium.”

9. Isaacson, Steve Jobs, 384–385.

10. Isaacson, Steve Jobs, 395–402.

11. Isaacson, Steve Jobs, 390–392.

12. Isaacson, Steve Jobs, 390–393.

13. Arik Hesseldahl. "The iPod in Perspective.” Forbes, 15 Oct. 2004, forbes.com. Accessed 20 Mar. 2018.

Глава седьмая – Три в одном

1. Walter Isaacson. Steve Jobs. Simon, 2011. 465.

2. Brent Schlender and Rick Tetzeli. Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. Crown, 2015. 311.

3. Schlender and Tetzeli, Becoming Steve Jobs, 311.

4. Isaacson, Steve Jobs, 472.

5. "Steve Jobs Introducing the iPhone at MacWorld 2007.” YouTube, 2 Dec. 2010, youtube.com. Accessed 21 Mar. 2018.

6. "Steve Jobs Introducing the iPhone at MacWorld 2007.”

7. Isaacson. Steve Jobs, 393.

8. "Steve Jobs Introduces Original iPad – Apple Special Event (2010).” YouTube, 30 Dec. 2013, youtube.com. Accessed 21 Mar. 2018.

9. "Steve Jobs Introduces Original iPad.”

10. Schlender and Tetzeli, Becoming Steve Jobs, 558.

Глава восьмая – Противоречия

1. Lev Grossman. “Inside Apple CEO Tim Cook’s Fight with the FBI.” Time, 17 Mar. 2016, time.com. Accessed 21 Mar. 2018.

2. Grossman, “Inside Apple CEO Tim Cook’s Fight with the FBI.”

3. Grossman, "Inside Apple CEO Tim Cook’s Fight with the FBI.”

4. Matt Clinch. "Apple’s Tim Cook Slams BBC Report.” CNBC, 19 Dec. 2014, cnbc. com. Accessed 22 Mar. 2018.

5. Josie Cox. "EU Takes Ireland to Court Over $15bn Apple Back Taxes.” Independent, 4 Oct. 2017, independent.co.uk. Accessed 22 Mar. 2018.

6. Tony Romm. "Senate Probers: Apple Sheltered $44B.” Politico, 20 May 2013, politico.com. Accessed 22 Mar. 2018.

7. Nelson D. Schwartz and Brian X. Chen. "Disarming Senators, Apple Chief Eases Tax Tensions.” New York Times, 21 Mar 2013, nytimes.com. Accessed 22 Mar. 2018.

8. Schwartz and Chen, "Disarming Senators, Apple Chief Eases Tax Tensions.”

Глава девятая – Будущая миссия

1. Adam Lashinsky. "Tim Cook on How Apple Champions the Environment, Education, and Health Care.” Fortune, 11 Sept. 2017, fortune.com. Accessed 23 July 2018.

2. Jeremy Horowitz. "Apple Will Address Kids’ iPhone Addiction with Enhanced iOS Parental Controls.” Venture Beat, 9 Jan. 2018, venturebeat.com. Accessed 21 Mar. 2018.

3. Jeremy Horowitz. "Apple CEO Tim Cook Blames Social Media and Technology ‘Overuse’ after iPhone Addiction Criticisms.” Venture Beat, 19 Jan. 2018, venturebeat. com. Accessed 21 Mar. 2018.

4. Jason Snell. "Apple Q1 2018 Earnings: Record Revenue, Beating the Estimates.” Six Colors, 1 Feb. 2018, sixcolors.com. Accessed 10 July 2018.

5. Daisuke Wakabayashi and Brian X. Chen. "Apple, Capitalizing on New Tax Law, Plans to Bring Billions in Cash Back to U.S.” New York Times, 17 Jan. 2018, nytimes. com. Accessed 22 Mar. 2018.

6. “Tim Cook: Corporations Should Have Values.” CNN Tech, 20 Sept. 2017, money.cnn.com. Accessed 23 Mar. 2018.

7. Arjun Karpal. "Apple Pledges to Make Products Like the iPhone from Only Recycled Material and End Mining.” CNBC, 20 Apr. 2017, cnbc.com. Accessed 26 Mar. 2018.

8. David Price. “Why Apple Was Bad for the Environment (and Why That’s Changing).” MacWorld, 3 Jan. 2017, macworld.co.uk. Accessed 26 Mar. 2018.

9. Lashinsky, "Tim Cook on How Apple Champions the Environment, Education, and Health Care.”

10. Stephen Levy. "One More Thing: Inside Apple’s Insanely Great (or Just Insane) New Mothership.” Wired, 16 May 2017, wired.com. Accessed 26 Mar. 2018.

11. Tim Cook. "Tim Cook Speaks Out.” Bloomberg, 30 Oct. 2014, bloomberg.com. Accessed 22 Mar. 2018.