Martin Lindstrom and Paco Underhill, Buyology: Truth and Lies About Why We Buy (New York: Doubleday, 2008), 148-49.
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Joseph T. Hallinan, Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average (New York: Broadway Books, 2009), 92-93.
