Tech’s Fiercest Rivalry: Uber vs. Lyft. WSJ.com. www.wsj.com/articles/two-tech-upstarts-plot-each-others-demise-1407800744.
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Exclusive: Google is developing its own Uber competitor. Bloomberg Business. www.bloomberg.com/news/articles/2015–02–02/exclusive-Google-and-Uber-are-going-to-war-over-taxis.
