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В четвертом квартале 2016 года Google получила с мобильных устройств 96 процентов всех кликов по баннерам. Больше пользователей мобильных устройств — это больше поисковых запросов и больше доходов от рекламы (Jack Nicas, “Alphabet’s Earnings Rise but Falls Short of Views — Update,” Morningstar, January 26, 2017, ).
