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Erik Brynjolfsson and Kristina McElheran, “Data in Action: Data-Driven Decision Making in US Manufacturing,” 2016, . Более ранняя работа, где использовалась меньшая выборка, дала сходные результаты: Erik Brynjolfsson, Lorin M. Hitt, and Heekyung Hellen Kim, “Strength in Numbers: How Does Data-Driven Decision making Affect Firm Performance?” 2011, .
