J. Watson, Behaviorism, 2nd ed. (New York: Norton, 1930).
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К сноске: J. Todd and E. Morris, eds., Modern Perspectives on John B. Watson and Classical Behaviorism (Westport,CT: Greenwood Press, 1994); H. Link, The New Psych of Selling and Advertising (New York: Macmillan, 1932).