Доля предварительного просмотра товаров в Amazon перед покупкой в рознице возросла с 30 процентов в 2012 году до примерно 50 в 2015-м. См. Ludwig, Sean, “Forrester: 30 % of Online Shoppers Research Amazon Before Buying”, VentureBeat, July 26, 2012, http://venture beat.com/2012/07/26/amazon-online-shoppers-research; Mulpuru, Sucharita, and Brian K. Walker, “Why Amazon Matters Now More Than Ever”, Forrester Research, July 26, 2012, https://www.forrester.com/Amazon/fulltext/-/E-RES76262; и Cassidy, Mike, “Survey: Amazon Is Burying the Competition in Search”, BloomReach, October 6, 2015, http:// bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search.
