38
Dobelli, R., The Art of Thinking Clearly (London: Sceptre, 2013), 23 – 28.
39
Hargittai, B., and Hargittai, I., Wisdom of the Martians of Science: In Their Own Words with Commentaries (New Jersey: World Scientific, 2015), 151.
40
Baudrillard, J., For a Critique of the Political Economy of the Sign (New York: Telos Press, 1981), 63 – 66.
41
42
McDonald, M., and Dunbar, I., Market Segmentation: How to Do It, How to Profit From It (Chichester, John Wiley & Sons, 2012; Kindle edn), ch. 3, section 5
