Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), 122.
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Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 4.
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См. примечание 28.
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Keichel III, W., Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business School Press, 2010; Kindle edn), ch. 13.
