327
328
329
330
331
Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2.
332
Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), 122.
333
334
Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 4.
335
336
337
См. примечание 28.
338
339
340
Keichel III, W., Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business School Press, 2010; Kindle edn), ch. 13.
