109
.
110
111
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 181 – 182.
112
Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 1.
113
Christensen, C. M., The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business Review Press, 2013; Kindle edn).
114
Schwartz, B., The Paradox of Choice: Why More is Less (New York: Harper Perennial, 2004).
115
Isaacson, W., Steve Jobs (London: Little, Brown, 2011), 337.
116
Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 107.
117
Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016), ch. 2, section 3.
118
Baudrillard, J., For a Critique of the Political Economy of the Sign (New York: Telos Press, 1981), 63 – 66.
119
Higgins, T., Beyond Pleasure and Pain: How Motivation Works (New York: Oxford University Press, 2012), 49.
120
Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 3.
121
Pricken, M., The Essence of Value (Erlangen: Publicis, 2014), 36 – 58, 182.
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Более подробно об этом я писал в своей предыдущей книге The Ten Principles Behind Great Customer Experiences (Harlow: FT Press, 2013). На эту мысль меня также натолкнуло исследование доктора Тэйера: Thayer, R., The Origin of Everyday Moods: Managing Energy, Tension and Stress (New York: Oxford University Press, 1996).
