Porter, M. E., Competitive Strategy: Techniques for Analysing Industries and Competitors (New York: The Free Press, 1998; Kindle edn), ch. 1.
100
Там же.
101
.
102
. Более подробно см. Gregory, M., Dirty Tricks: British Airways’ Secret War against Virgin Atlantic (London: Virgin Publishing, 1994; revised edn, 2000).
103
Riezebos and van der Grinten, Positioning the Brand, 80.
104
McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 231.
