В фундаменте многих известных революционных компаний уже можно заметить трещины. Например: Farhad Manjoo «The Uber Model, It Turns Out, Doesn’t Translate», New York Times, March 23, 2016: nytimes.com/2016/03/24/technology/the-uber-model-it-turns-out-doesnt-translate.html и Ted Schadler et al. «What Comes After the Unicorn Carnage? Smart CMOs Will Exploit the Slowdown to Catch Up With and Serve Customers», Forrester Research, March 30, 2016: blogs.forrester.com/ted_schadler/16–03–30-what_comes_after_the_unicorn_camage