Roger L. Martin «The Big Lie of Strategic Planning», Harvard Business Review, January 2014: hbr.org/2014/01/the-big-lie-of-strategic-planning
177
Aileen Ionescu-Somers and Albrecht Enders «How Nestlé Dealt with a Social Media Campaign against It», Financial Times, December 3, 2012: ft.com/cms/s/0/90dbff8a-3aea-11e2-b3f0–00144feabdc0.html#axzz41OkAJtML
