Labrecque, L. I.&Milne, G. R. 'Exciting red and competent blue: the importance of color in marketing'. Journal of the Academy of Marketing Science, 40, 711–27 (2012); см. также Labrecque, L. I.&Milne, G. R. 'To be or not to be different: exploration of norms and benefits of color differentiation in the marketplace'. Marketing Letters, 24, 165–76 (2013).
