Нижеприведенные сцены см.: Sheena S. Iyengar and Mark R. Lepper (2000), When Choice Is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79, 995–1006. См. Sheena Sethi-Iyengar, G. Huberman, W. Jiang (2004), How Much Choice Is Too Much? Contributions to 401(k) Retirement Plans, в работе O. S. Mitchell, S. Utkus (eds.), Pension Design and Structure: New Lessons from Behavioral Finance (pp. 83–97), Oxford: Oxford University Press. Исследование свиданий: Ray Fisman, Sheena S. Iyengar, E. Kamenica, and Itamar Simonson (2006), Gender Differences in Mate Selection: Evidence from a Speed Dating Experiment, Quarterly Journal of Economics, 121(2), 673–697.
