Getting traceability in business is always an important factor while implementing enterprise software to automate various business activities. The definition of traceability changed time to time as the business evolve, during 20th century the traceability in business were to track an incoming lot, stock in warehouse and delivery. The main challenge for the business was to integrate sales, purchase, inventory and manufacturing to the accounting software, so that consolidated accounting statement can be generated.
Today the challenge is changed, as the companies are getting modern, the customer became real challenge for companies as they are not integrated. Business use plenty of non-integrated software for customer related activities, such as POS, mass mailing, lead tracking, eCommerce, sales consolidation, after sales service, and communication tools. Companies cannot offer an amazing and unified customer experience without integration. You may lose lots of time and money just to understand you are running business without profit without integrated software.
Odoo approach is different, and that's what modern company need, to put the customer in the center of all the business activities, you want to know the revenue generated for the marketing campaign, when you spent money, you want to get return on that, most of the companies they don't do that. The result, a poor customer experience and a complex system to manage with non-integrated software.
Let's move forward, and see how Odoo can convert your company into modern company. Install sales application, getting started with lead, opportunity, create quotation, get it confirmed, send invoice and get paid. Using Odoo you can track your pipe form lead to cash.
