Odoo Studio was recently launched along with Odoo version 10. You can customize screens and reports, add new fields to model, create an automated action or create a new business application from scratch without any development skills. You can design awesome reports and create some automated business workflows too using Odoo studio.
Customizations done in Odoo Studio can be exported as an Odoo module. Developers or consultants can use Odoo Studio to bootstrap new modules or to create a prototype model of the proposed application.
Let's see how it will be easy for the non-Odoo developers to apply the customization without development.