FOOTNOTES

¹ Raskin died of pancreatic cancer in 2005, not long after Jobs was diagnosed with the disease.

² The firm changed its name from frogdesign to frog design in 2000 and moved to San Francisco. Esslinger picked the original name not merely because frogs have the ability to metamorphose, but as a salute to its roots in the (f)ederal (r)epublic (o)f (g)ermany. He said that “the lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical language, reinforcing the company’s ethos of democratic partnership.”