INDEX
Page numbers in italics refer to illustrations.
Abby Road (Beatles), 412
ABC, 219, 436, 438
Academy Awards, 244, 248
Adams, Ansel, 105, 277, 330
Adams, Scott, 523
Adobe, 241, 247, 381, 518
Apple and, 514–16
Adobe Director, 363
Adobe Flash, 380, 514–15, 517
Adobe Illustrator, 242
Adobe Photoshop, 380
Adobe Premiere, 380
Advertising Age, 165, 418
Advocate, The, 280, 282
A4 (microchip), 492–93, 496
Agnelli, Susanna, 126
Aguilera, Christina, 418
Agus, David, 550
Airborne Express, 359
Air Force, U.S., 23
AirPort (base station), 466
Akers, John, 219, 231, 569
Akon (performer), 479
Aladdin (film), 439
Alcorn, Al, xiii, 42–43, 45, 52, 54, 67, 72, 74, 195
Ali, Muhammad, 307
Alinsangan, Susan, 391
Allchin, Jim, 403
Allen, Gary, 376
Allen, Paul, 59, 61
Allen, Tim, 432
Allen, Woody, 429
All One Farm (commune), 39, 50, 53, 59, 63, 103
All Things Digital conference, 463
“All Watched Over by Machines of Loving Grace” (Brautigan), 57
Alps Electronics Co., 146–47
Altair (personal computer), 59, 173
Alto (computer), 95
Amazon, 410, 531, 533
Kindle of, 503, 534
SJ on, 503–4
Amelio, Gil, xiii, 296–97, 327, 332, 335, 336, 341
Apple-NeXT deal and, 299–303
Macworld gaffe of, 307–8, 339
media and, 311–12
Newton crisis and, 309, 338
ouster of, 305–15, 324, 326
ship parable of, 310
SJ’s first meeting with, 297–98, 304, 316–17
American Express, 410
Ames, Roger, 398–99, 401, 402
Ames Research Center, 8–9
Anderson, Fred, 313, 316, 317, 332, 349, 459
backdated stock options controversy and, 450–51
Angelou, Maya, 330
“Annie” skunkworks project, 94, 109
Ansen, David, 290
“Antennagate,” 519–23
Antz (film), 427–30
Anywhere but Here (Simpson), 4, 254–55
AOL, 502
AOL Time Warner, 394–95, 398, 407
Apollo 13 (film), 290
Appel, Richard, 250, 274, 548
Apple Computer Co., 54, 90, 132, 207, 239, 295, 306–7, 308, 317–22, 394–95, 409, 512
Adobe and, 514–16
Apple Corps lawsuits against, 419–20, 523–24
applications controlled by, 516–17
art-technology connection and, 526–27
badge controversy in, 83
Blue Box and creation of, 27–30
business plan of, 76–77
collaborative culture of, 362–63
Cook Doctrine and, 488
Cook’s role in, 360–61
design mantra of, 127
design philosophy of, 344–45
design studio of, 345–47
desktop concept and, 98–99
desktop publishing and, 295–96
incorporation of, 77–78
Intel chips adopted by, 446–48
IPO of, 102–4
logo of, xviii, 68–69, 79–80
Macintosh deal and, 324–25
Microsoft out-competed by, 562–63
motto of, 69
name of, 63
NeXT and, 213–15, 217–18, 221–22, 298–300, 305–6
original partnership of, 63–66, 73
origins of, 61–63
product review process of, 336–39
products of, 565–66
retreats of, 142–45, 147, 154–55, 175, 398–99
Sculley’s reorganization of, 205–7
showcase headquarters of, 534–35
SJ as interim CEO of, 332–33, 364–65, 367
SJ ousted from, xvii–xviii, 202–6, 215–16, 217
SJ’s aesthetic and, 126–27
SJ-Scott dispute in, 83–84
SJ’s resignations from, 215–16, 217, 303–4, 557–59, 563–64
SJ’s return to, 306–8, 317–21
stock options controversy and, 365–66, 448–51, 477
turnover of board of, 318–20
uniforms idea and, 361–62
Wozniak’s departure from, 192–93
Xerox “raided” by, 96–97, 98
Apple Corps, 419–20, 523–24
Apple Foundation, 263
Apple I computer, 56, 63, 66, 163
early competition to, 69–70
first sales order for, 66–68
Wozniak and, 60–61, 67–68, 534
Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565
brochures of, 79–80
capitalization of, 72, 75, 77
circuit board of, 74–75
Commodore company and, 72–73
launch of, 80–81
Markkula and, 80–81
packaging of, 73–74
PC sales and, 160
peripherals and, 74–75
power supply of, 84, 146
sales of, 84, 92, 160
SJ’s vision of, 71–72
Snow White ad for, 132–33
VisiCalc feature of, 84
warranty of, 84
Wozniak and, 80–81, 84–85, 92, 534, 562
Apple III computer, 92–94, 154
failure of, 92–93, 160
AppleLabs, 196–98, 203, 204–6
“Apple Marketing Philosophy, The” (Markkula), 78
Apple products, see individual product names
Apple Stores, 368–77, 368, 461, 470, 472, 566
checkout design of, 372
on Fifth Avenue, 376–77, 514
first opening of, 374
floors of, 375
Gap and, 370
genius bar in, 375–76
minimalist nature of, 370
product organization in, 372–74
prototypes of, 371–74
staircases of, 375
success of, 374, 376
Apple University, 461
Arab Spring, 258
Architectural Digest, 276
ARM architecture, 492–93
Arnold Worldwide, 328
Aspen Institute, xvii, 126
Associated Press, 293
AT&T, 27, 136, 521
Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217
SJ hired by, 83–84
Atkinson, Bill, xiii, 93–94, 95, 96–97, 99, 101, 110, 111, 113, 117, 118, 122–23, 128–32, 134, 144, 179, 181, 207, 385, 470, 474, 555
Lisa Computer and, 99–101
overlapping windows concept of, 100, 323
QuickDraw program of, 169–70, 180
SJ’s worldview described by, 119–20
Atom (microchip), 492
Augmentation Research Center, 57
Auletta, Ken, 256
Autobiography of a Yogi (Yogananda), 35, 46–47, 527
Avon, 321, 481
Axelrod, David, 497, 547
Bach, Johann Sebastian, 413
Badu, Erykah, 479
Baez, Joan, 57, 153, 168, 261, 269, 412, 415
SJ’s romance with, 250–53
Ballmer, Steve, 375, 474, 569
Bank of America, 83
Barnes, Susan, 204, 212, 216
Barnicle, Mike, 312
Barrett, Craig, 448
Bartz, Carol, 545
BASIC (computer language), 59, 61, 66, 84, 94, 173, 174–75
Batman Forever (film), 290
Bauhaus movement, 126, 265, 372
Baum, Allen, 26, 60, 67, 77
Bay, Willow, 438
Bayer, Herbert, 126, 127
Beatles, 402, 412–13, 415, 418–19, 570
in move to iTunes, 523–24
Beauty and the Beast (film), 439
Beck, Glenn, 508
Be company, 297–301
Be Here Now (Ram Dass), 34, 37, 52
Belleville, Bob, 99, 145–47, 190, 200, 204
Bellini, Mario, 126
Bell Labs, 9
Bell System Technical Manual, 27–28
Berg, Paul, 211–12
Berkeley Barb, 61
Bertelsmann, 395
Bertolucci, Bernardo, 126
Betrayal (Pinter), 204
Bewkes, Jeff, 506–7
Bezos, Jeff, 503
Big Mac (computer), 212, 214
Billboard, 418, 423
bitmapping concept, 95, 97, 111
BlackBerry, 469
Black Eyed Peas, 392, 413
Black-Scholes valuation, 449
Blade Runner (film), 163
Blood on the Tracks (Dylan), 52, 208, 412
Bloomberg News, 479, 497
Blue Box design, 27–30, 73
SJ-Wozniak partnership and, 29–30
Blue Van, 498
Bob Dylan (Dylan), 412
Bohlin, Peter, 430
Bohlin Cywinski Jackson, 375
Bohr, Niels, 171
Boich, Mike, 177
Boing Boing, 563
Bono, 58, 180, 402, 406, 411, 424, 459–60
iPod deal and, 420–23
“Book of Macintosh, The” (Raskin), 109
Boston Globe, 312
“Both Sides Now” (song), 414
Bourke-White, Margaret, 330
Bourne Ultimatum, The (film), 527
Bowers, Ann, 121, 537
Brand, Stewart, 58–59
Brandenburg Concertos (Bach), 413
Braun company, 132, 343
Brautigan, Richard, 57
Breaking Away (film), 126
Breakout (game), 118
Brennan, Chrisann, xiii, 5, 31–32, 41, 49, 86, 103, 104, 119, 257, 259, 265, 279, 280–81, 486
pregnancy of, 88–90
SJ’s relationship with, 86–91
Brennan-Jobs, Lisa, xiii, 90, 140, 256, 257, 270, 542
Mona Simpson and, 282
SJ’s relationship with, 259–61, 265, 266, 278–81, 315, 486, 542, 551–52
Brilliant, Larry, 47, 106, 453
Brin, Sergey, 511–12
Brother Bear (film), 437
Brown, Bryar, 477, 549
Brown, John Seeley, 471
Brown, Tim, 32
“Brown Eyed Girl” (song), 411
Buffalo Springfield, 413
Buffett, Warren, 442
Bug’s Life, A (film), 427–30
Bumiller, Elisabeth, 411–12
Burge, Frank, 79
Burroughs company, 20
Burton, Bill, 497
Bush, George H. W., 209
Bush, George W., 411, 516
Bushnell, Nolan, xiii, 42–44, 52–53, 54–55, 72, 75, 217
BusinessWeek, 141, 160, 166, 225, 236, 311, 320, 374, 406
Buyer, Lise, 463–64
Byron, George Gordon, Lord, 224
Byte Shop, 66–67, 68, 71, 368
Calder, Alexander, 151, 183
Calhoun, Greg, 5, 39, 51, 86–87, 88
California Motor Vehicle Department, 24
Callas, Maria, 330
Callaway (publisher), 502
Campanile, The, 279
Campbell, Bill, xiii, 164, 202, 206, 212–15, 320–21, 481, 482, 515, 557, 558
Cannavino, Jim, 232
Canon, 294
Cat computer of, 113
Capps, Steve, 144–45, 161
CAPS (Computer Animation Production System), 242, 284
Captain Crunch, see Draper, John
Carey Mariah, 399
Carlton, Jim, 307
Carroll, Lewis, 235
Cars (film), 435, 441
Carter, Matt, 182–83
Cash, Berry, 138
Cash, Johnny, 413, 487
Casone, Il (quarry), 375
“Catch the Wind” (song), 414
Catmull, Ed, xiii, 238–39, 238, 240, 241, 243, 245–48, 284–85, 287, 288, 430, 440–41, 442
Cave, Ray, 140–41
CBS News, 400
cell phones, 465–66
“Centerfield” (song), 411
Cera, Michael, 499
Chambers, John, 545–46
Chang, Gareth, 319
Chaplin, Charlie, 330
Chapman, Tracy, 280
Chariots of Fire (film), 167, 169
Charlie Rose (TV show), 290
Chart (app), 176
Chiat, Jay, 187–88, 262
Chiat/Day advertising agency, 162, 164, 225–26, 327
Chicago Tribune, 233, 423
China, People’s Republic of, 200, 201, 546
Chinatown (film), 527
Chino, Kobun, xiii, 49, 50, 86, 87, 262, 274
Christensen, Clayton, 408–9, 532
Christie’s, 69
Chrysler, 321, 482
Cinderella II (film), 435
Cingular, 466
Cisco, 545
CIT, 6
City of Hope (charity), 479
Clinton, Bill, 39, 278, 323, 330, 553
Clinton, Hillary, 278
Clow, Lee, xiii, 162, 164, 187, 327, 364, 374, 391, 392, 417–18, 452, 458, 462–63, 498, 500, 521, 524, 547
iMac and, 351, 352–53
“Think Different” campaign and, 328–32
CNBC, 474
CNN, xvii
Coast Guard, U.S., 1–2, 6, 106
Coates, George, 233
Cocks, Jay, 139
Cohen, Larry, 463
Coldplay, 410, 413
Cole, David, 404
Coleman, Deborah “Debi,” xiii, 119, 122, 124, 145, 183–84, 187, 189, 202, 204–5, 252
College Track, 543
Colorado, University of, 24
Comcast, 439, 489
Commodore, 72–73, 135
PET computer of, 73
Compaq Computers, 232, 360, 369, 374, 381, 446
CompuServe, 502
Computer Animation Production System (CAPS), 242, 284
computers, computing, 57–59
closed-open debate and, 513, 554, 561–62
desktop concept and, 95, 98–99
digital hub and evolution of, 379–81
first portable, 123
Consumer Reports, 520
Cook, Tim, xiii, 345–46, 358–59, 362, 408, 455, 460, 461, 473, 480–81, 485, 487, 489, 521, 526, 549, 557–58
“Doctrine” of, 488
role of, 360–61, 458–59
Copeland, Michael, 496
Copland operating system, 297
Corliss, Richard, 290, 429
Corning Glass, 471–72
Corzine, Jon, 270
Coster, Danny, 349
Cotton, Katie, 521
Couch, John, 95, 99, 101, 112, 116, 136, 141, 150
Cramer Electronics, 67
Crandall, Richard, 273
“Crazy” (song), 329
Cream Soda Computer, 25
Crimson, The, 280
Crittenden Middle School, 13
Crow, Cheryl, 402, 413
Crow, George, 117, 212
Cue, Eddy, xiii, 398, 403, 452, 460, 487, 524, 531, 533
Cuisinart food processor, 73, 129
Cult of the Mac (Kahney), 138
Cunningham, Andrea “Andy,” xiii, 93, 114, 188, 215, 218
Cutting Through Spiritual Materialism (Trungpa), 35
Daily, The, 507
Daily Show, The (TV show) 518
Dalai Lama, 332
“Dark Eyes” (song), 208
Darwin (operating system), 366
Dating Game (TV show), 159
Dead Poets Society (film), 329–30
Dean, James, 1, 6
De Anza Community College, 24, 32, 354
Defender (video game), 142
Defiant Ones (film), 286
Dell, Inc., 232, 369, 371, 374, 381, 446, 515
Dell, Michael, 334, 360, 479
Desire (Dylan), 418
desktop publishing industry, 131, 187, 515
Desperate Housewives (TV show), 438
Devo, 498
Dido, 413
Diet for a Small Planet (Lappé), 36
Digital Equipment PDP-8, 24
digital hub concept, 383, 463, 489, 530, 532–33, 562
computer evolution and, 379–81
iPod and, 384–85
Dilbert (cartoon), 523
Disney, Roy, 242, 432, 434–36, 439, 441
Disney, Walt, 242–43, 248, 284, 434, 442, 443, 569
Disney Channel, 291
Disney Co., 248, 284, 321
ant movies rivalry and, 427–30
Pixar’s cobranding proposal and, 291–92
Pixar’s merger with, 432–43
Pixar’s Toy Story deal with, 284–88, 290–91
Toy Story premieres and, 289–90
Disneyland, 243, 439
Disney on Ice, 437
Disney Studios, 242–43
Disney World, 433
Doctorow, Cory, 563
Doerr, John, 275, 501–2, 544, 546
Dr. Dre, 402, 406
Donovan, 413, 414
Doonesbury (comic strip), 309
Doors, 413
Draper, John (Captain Crunch), 27, 29
Dream Act, 546
DreamWorks SKG, 427–29
Drexler, Millard “Mickey,” 321, 370, 371–72, 558
Dreyfuss, Richard, 330–31
Dudman, Jack, 40
DuPont, 310, 318
Dylan, Bob, 25–26, 52, 153, 168, 189, 207–8, 212, 251, 330, 400, 402, 403, 412, 413, 421, 494, 561, 570
complete boxed set of, 416–18
SJ’s visit with, 415–16
Dynabook project, 95, 475
Eames, Charles and Ray, 127
Earhart, Amelia, 330
Eason, James, 483–85, 487, 493–94, 550
eBay, 321
ebooks, 503
Economist, 493
Eddie Bauer (store), 369
Edge, The, 411, 411, 420, 421, 423
Edison, Thomas A., 330, 566
education reform movement, 543–44
Egan, Jennifer, 261–63, 438
Egypt, 258
Ehret, Arnold, 36, 548
Eichler, Joseph, 7, 125
Einstein, Albert, xvii, xviii, xix, 91, 119, 171, 330, 332
Eisenhower, Dwight D., 8
Eisenstat, Al, 122, 198, 201, 202–3, 209–10, 216, 221
Eisner, Michael, xiv, 242, 289–92, 428, 432–38, 441
Disney-Pixar merger opposed by, 442
ouster of, 426–27
Senate testimony of, 432–33
SJ’s feud with, 432–35
Electric Kool-Aid Acid Test, The (Wolfe), 58
Electronic Data Systems, 227
Electronic Frontier Foundation, 280
Electronic News, 10
Elias, John, 469
Eliot, T. S., 98
Elliot, Jay, 83, 197, 200–201, 206
Ellison, Larry, xiv, 283, 289–90, 296, 299–300, 303, 306, 310, 311, 313, 320, 332, 333, 349, 365, 372, 374, 545
Emanuel, Rahm, 495, 497
EMI Music, 395, 420, 524
Eminem, 399, 402, 413
Emotional Rescue (Rolling Stones), 412
Empire Burlesque (Dylan), 207–8, 412
Engelbart, Doug, 57–58
ENIAC, 23
Entrepreneurs, The (documentary), 227
Esalen, 57
eSarcasm (website), 517
Espinosa, Chris, 81, 104, 132, 135
Esquire, 27, 219, 396, 478
Esslinger, Hartmut, 132, 193, 221, 222, 241
est, 57
Estridge, Don, 149
Evangelist, Mike, 381–82
Facebook, 275, 545
Fadell, Tony, xiv, 385–89, 405, 409–10, 466–69, 473, 492, 520
Fairchild Semiconductor, 9–10, 76, 79, 82, 568
FairPlay (management system), 399, 408
Faith No More, 498
Faraday, Michael, 519
Farber, Dan, 137
Fariña, Mimi, 250
Feadship, 529
Federal Bureau of Investigation (FBI), 241
Federalist Papers, The, 497
Felsenstein, Lee, 61, 70
Fernandez, Bill, 25, 104
Ferrentino, Rick, 12–13
Ferris, James, 128
Few Good Men, A (film), 456
Feynman, Richard, 330
File (app), 176
FileServer (software), 200, 205
Final Cut Pro, 380
Financial Times, 304, 309
Finding Nemo (film), 434
Fine Young Cannibals, 271
FingerWorks, 469
Fiore, Mark, 516
FireWire, 380–81, 390, 393
Fisher, George M. C., 333, 482, 550
Fitzgerald, Ella, 153, 189
Fitzgerald, F. Scott, 189
Flashpoint (Rolling Stones), 412
flat-screen technology, 196
Flight of the Conchords, 424
Fogarty, Thomas, 268
Fogerty, John, 411
Forbes, 306, 355
Forbes.com, 497
Ford, Henry, 566, 567
Ford Motors, 102
Forstall, Scott, xiv, 460, 494, 533, 558
Fortran (computer language), 24
Fortt, Jon, 496–97
Fortune, 77, 141, 187, 229, 236, 311, 343, 361, 382, 449, 477–78, 479, 482, 496, 504, 506, 531
48 Hours (film), 286
Foster, Norman, 535
Fox News Channel, 507, 508
Fox Studios, 507
Fraker, Susan, 236
France, 185, 344
Franklin, Aretha, 413
Franklin, Benjamin, xvii, xix
Freed, James, 180
Free Speech Movement, 57, 61
French, Gordon, 59–60, 70
Friedland, Robert, xiv, 37–40, 42, 45, 46, 50–51, 86, 89, 106, 460
Friedman, Tom, 516
frogdesign, 133, 193–94, 218, 221–22
Frost, Robert, 329
Fuller, Buckminster, 58
Future of the Internet—and How to Stop It, The (Zittrain), 563
Gabriel, Peter, 307
Gage, Kevin, 395
Galvin, Chris, 447
Gandhi, Mohandas, 119, 330, 332
Gap, 321, 370–71
GarageBand, 380, 415, 526
Garcia, Jerry, 106
Gassée, Jean-Louis, xiv, 185, 196, 200, 201, 205, 207, 212, 294, 297–98, 299, 300–301
Gates, Bill, xiv, 10, 59, 61–62, 135, 159–60, 171, 227, 232, 245, 269, 277, 297, 306, 324, 366, 406–7, 409, 448, 465, 467, 479, 555
on Apple-Google dispute, 513–14
Apple-NeXT buyout reaction of, 302–3
background and personality of, 171–72
GUI debate and, 177–79
iMac criticized by, 355–56
iPad criticized by, 495
iTunes Store reaction of, 404
Gates, Bill (cont.)
Macworld conference and, 325–26
NeXT computer and, 229–30, 236–37
SJ contrasted with, 171–73
SJ on, 568
SJ’s business relationship with, 173–76
SJ’s personal relationship with, 172–73, 175, 463–64
SJ’s sickbed visit with, 553–54
at SJ’s 30th birthday party, 188–89
worldview of, 230
Gates, Jennifer, 554
Gates, Melinda, 467, 554
Gateway Computers, 371, 374, 376, 379
Gawker (website), 353, 479
Geffen, David, 292, 427
Genentech, 321, 371, 453, 545
General Magic, 385
General M.C. Meigs, USS, 2
General Motors, 227
“Get On Your Boots” (song), 424
Getty, Ann, 228
Getty, Gordon, 228
Giacometti, Alberto, 151
Gibbons, Fred, 159
Gillmore, Dan, 311
“Girl from Ipanema, The” (song), 189
Giugiaro, Giorgetto, 342
Gizmodo (website), 495, 518, 520
Glaser, Rob, 409
Glavin, Bill, 195
Gnutella, 394
Gold, Stanley, 434
Goldberg, Adele, 96–97, 229–30
“Goldberg Variations” (Bach), 413–14
Goldblum, Jeff, 307
“Gold Lion” (song), 500
Goldman Sachs, 270
Goldstein, David, 374
Goodell, Jeff, 397
Google, 47, 136, 275, 321, 496, 502, 518, 531, 533, 534, 545, 552, 561, 563, 568
Android system of, 496, 511–14, 516, 528, 534, 563
Gore, Al, 321, 450, 481, 518, 532, 558
“gorilla glass,” 471–72
Gould, Glenn, 413–14
Graham, Katharine, 165, 231
Graham, Martha, 330
Gran Trak 10 (game), 53
graphical user interface (GUI), 95, 97, 98
Macintosh-Microsoft conflict of, 177–79
Grateful Dead, 57, 280, 414
Graves, Michael, 369
“Gravity” (song), 415
Graziano, Joseph, 374
Green Day, 413
Gretzky, Wayne, 349
Grokster, 394
Gropius, Walter, 126
Grossman, Lev, 473, 495–96
Grove, Andrew, 10, 246–47, 290, 294, 315, 448, 453, 454, 479
Grunbaum, Eric, 500
Hafner, Katie, 236
Haley, Alex, 456
Hallicrafters, 23
Hallmark, 289
Haltek Supply, 17–18, 67
Hambrecht, Bill, 104
Hambrecht & Quist, 104
Hamilton, Alexander, 171
Hancock, Ellen, 299–300, 308
“Handsome Molly” (song), 417
Hanks, Tom, 287, 290, 330
Hanna-Barbera, 352
Hannity, Sean, 508
Hard Day’s Night, A (Beatles), 412
Haring, Keith, 180
Harmony (music service), 409
Harris, David, 251
Harris, Gabriel, 251
Hartman, Arthur, 210
Hasbro, 321
Hastings, Reed, 545
Hawley, Michael, 224
Hayden, Steve, 162
Hayes, Rutherford, 193
HBO, 506
Heathkits, 16, 23
Heinen, Nancy, 450–51
Heller, Andrew, 231
Heller, Dave, 383
Help! (Beatles), 412
Hemingway, Ernest, 19
Hendrix, Jimi, 280, 413
Henry V (Shakespeare), xxi
Henson, Jim, 331
“Here Comes the Sun” (song), 526
Hertzfeld, Andy, xiv, 5, 103, 109, 115, 117–18, 117, 120, 141–42, 147, 152, 157, 165, 169, 170, 172, 174, 177, 178, 189, 194, 207–8, 260, 261, 265, 269, 272, 275, 277, 280, 281, 319, 354, 385, 412, 418, 474, 489, 564–65
Macintosh computer and, 113–14, 128–31, 136–37, 161, 166–67, 190–91
Hewlett, Ben, 279
Hewlett, Bill, xix, 9, 17, 25, 534–35, 552, 569
Hewlett-Packard (HP), xix, 52, 64, 93, 296, 446, 459, 515, 534, 552, 558–59, 568
DeskJet printer of, 338
Explorers Club of, 16–17, 28
first product of, 9
9100A computer of, 17
SJ as employee of, 17
Hill, Imogene “Teddy,” 13
Hinduism, 48, 57
Hoefler, Don, 10
Hoffman, Joanna, xiv, 110, 117, 121–22, 134, 156, 184–87, 217–18, 226, 235, 252, 260, 263, 272, 275
Holly, Buddy, 413
Holmes, Elizabeth, xiv, 34–35, 38–39, 41, 49, 51–52, 67, 68, 86, 88, 89, 189, 251
Holt, Rod, xiv, 74, 103, 146
Homebrew Computer Club, 60–62, 64, 70, 78, 163, 561
Horn, Bruce, 96, 114–15, 120, 174, 192
Hovey, Dean, 98
How to Dismantle an Atomic Bomb (U2), 421
HTC, 512
Huey, John, 473, 478
IBM, 119, 136, 139, 149, 160, 169, 177, 294, 296, 321, 333, 334, 361, 446–47, 482, 568
Macintosh’s rivalry with, 160
IBM (cont.)
NeXT and, 231–32
PC introduced by, 135
ThinkPad of, 342
iBook, 338, 373, 444, 494
iBooks Store, 503
iChat, 406, 431
iCloud, 530–34, 536, 555, 566
competition and, 533–34
MobileMe product and, 531–32, 533
SJ’s vision for, 531
unveiling of, 532–33
Idei, Nobuyuki, 395, 407
iDVD, 380, 382, 403
iFund, 502
Iger, Robert, xiv, 436–43
“I’m a Believer” (song), 413
iMac computer, 338, 340, 345, 346, 348–56, 369, 373, 390, 426, 444, 470, 474, 515, 519
casing of, 349–50
CD burner of, 382–83
CD tray debate and, 349, 351–52, 356–57, 382
concept of, 349
flat-screen technology and, 445–46
Gates’s criticism of, 355–56
handle of, 350–51
iPod and sales of, 391–92
Ive and, 350–52, 356
launch of, 354–55
microprocessor of, 349
mouse of, 353
name of, 351
prototype of, 349, 351–52
sales of, 356
specifications of, 348–49
Immelt, Jeffrey, 545
iMouse, 373
iMovie, 380, 381, 383, 403, 446, 526, 532
IMSAI 8080 (computer), 69–70
Inc., 106
Incredibles, The (film), 435
India, 37, 104
SJ influenced by, 48–49
SJ’s sojourn in, 46–48, 570
inertial scrolling, 363
InfoWorld, 229
Innovator’s Dilemma, The (Christensen), 409
Intel, 10, 76, 79, 121, 246, 294, 461, 493, 536–37, 568, 569
Apple and, 446–48
4004 chip of, 10
8080 chip of, 60, 66
in Macintosh computer, 492
Interface, 69
International Design Conference, 125–26
International Harvester, 2
International Style, 126
Internet, 300, 349, 402, 409, 545, 502
Internet Explorer, 325
Interscope-Geffen-A&M, 399, 421
Intuit, 320
Iovine, Jimmy, 399–400, 403, 411, 421, 423, 479
iPad, 78, 137, 339, 345, 346, 379, 408, 467, 511, 532, 555, 558, 562, 566
apps phenomenon and, 500–503
App Store and, 503, 505, 507
ARM architecture and, 492–93
case of, 491–92
criticism of, 494–96
display screen of, 491
Gates’s criticism of, 495
Grossman on, 495–96
launch of, 165, 493–94
Manifesto ad campaign and, 498–500
publishing industry and, 504–6
sales of, 498
tablet project and, 490–91
textbook industry and, 509–10
iPad 2, 525–27
cover of, 525–26
launch of, 526
SJ’s, 527
iPhone, 78, 137, 339, 344–45, 379, 408, 459, 460, 492, 494, 511, 512, 514, 532, 555, 562, 563, 564, 566
antenna problem and, 519–23
apps phenomenon and, 501–2, 516
design of, 472–73
features of, 469–72
glass screen of, 470–72
initial application of, 466–67
iPod and, 466–67
Ive and, 519–23
launch of, 473–75
model 4 of, 518, 541
multi-touch technology and, 467–69
onscreen keyboard of, 469
partnership and, 465–66
P1 and P2 routes of, 468–69
price of, 474
prototype of, 468
tablet computer idea and, 467–68
3G model of, 478, 489
3GS model of, 487, 522
iPhoto, 380, 532
iPod, 7, 137, 345, 378, 384–90, 394, 396, 407, 408, 440, 464, 474, 503, 514, 516, 532, 534, 562, 564, 565, 566
ad campaign for, 391–92
designing of, 387–88
development of, 384–85
digital hub concept and, 384–85
disc drive of, 384–85, 386
Fadell and, 385–89
Gates’s first view of, 393
Harmony service of, 409
headphones of, 390
iconic whiteness of, 390–91
iMac sales and, 391–92
iPhone and, 466–67
Ive and, 390–91
Mini, 409
Nano, 347, 470, 489, 519
new versions of, 409
power switch of, 389–90
price of, 392–93
sales of, 410, 469
shuffle feature of, 409–10
SJ’s selections on, 412–14
unveiling of, 392–93
user interface of, 388–89
U2 deal and, 420–22
video version of, 438–39
Windows and, 404–6
iPod Touch, 506
Italy, 185, 375
iTunes, 380, 385, 389–90, 394, 432, 446, 464, 502, 532, 534, 562
Beatles and, 419–20, 523–24
development of, 382–83
unveiling of, 383–84
Windows and, 404–6, 463
iTunes Store, 380, 407, 419, 438, 501, 503, 516, 524, 562, 564, 566
creation of, 396–97
data base of, 410
Dylan boxed set offered by, 416–18
Gates’s reaction to, 404
initial idea for, 396–97
iPod sales and, 400–401
Microsoft’s reaction to, 403–4
music industry and, 398–402
sales of, 403
success of, 410
technology-art gap and, 397–98
unveiling of, 402–3
Ive, Jonathan “Sony,” xiv, 340–52, 362, 364, 372, 387, 398, 409, 426–27, 446, 460, 461–62, 470, 472, 485, 487–88, 491, 525, 554
background of, 341
design philosophy of, 342–43
iMac and, 350–52, 356
industrial designs of, 341–42
iPhone antenna problem and, 519–23
iPod and, 390–91
minimalist aesthetic of, 444–45
on multi-touch feature, 468
patents of, 346–47, 492
SJ’s collaboration with, 340–45, 347
SJ’s relationship with, 342–43
U2 deal and, 422–23
Jacob, Oren, 436
Jagger, Jade, 180
Jagger, Mick, 180, 402, 406
Jandali, Abdulfattah “John,” xiv, 3–4, 89, 253, 256–58
Jandali, Roscille, 257–58
Janoff, Rob, 80
Janov, Arthur, 50, 51
Jarrett, Valerie, 545–46
Jasinski, Barbara, 91, 155, 250
J. C. Penney, 536
J. Crew, 321
Jefferson, Thomas, 171
Jefferson Airplane, 57, 280, 413
Jetsons, The (TV show), 351–52, 445
Jobs, Clara Hagopian, xiv, 1, 5, 8, 9, 11–12, 50–51, 68
background of, 2
death of, 253–54
SJ adopted by, 3
SJ’s money gift to, 106
Jobs, Erin, xiv, 280, 283, 425, 509, 539, 559
SJ’s relationship with, 540–42
Jobs, Eve, xiv, 283, 452, 497, 509, 539, 553, 554, 559
SJ’s relationship with, 542–43
Jobs, Patty, xiv, 5, 67, 255
Jobs, Paul Reinhold, xiv 5–6, 14, 15, 22, 50–51, 68, 125, 228, 253, 254, 274, 294, 556
background of, 1–2
career of, 6–9
in Macintosh factory tour, 183–84
SJ adopted by, xxxiv, 3
SJ’s money gift to, 106
SJ’s relationship with, 6, 8, 11–12, 18–19
Jobs, Reed Paul, xiv 258, 282–83, 315, 415, 477, 484, 509, 521, 526, 527, 536, 541, 542, 546, 550–51, 559, 569
SJ’s relationship with, 538–40
Jobs, Steven Paul, 21, 56, 108, 148, 293, 305, 340, 358, 490, 560
achievements of, xx–xxi, 565–66
adoption trauma and, 4–5, 12, 50–51
AppleLabs proposal and, 196–98, 203–6
Apple-NeXT lawsuits and, 217–18, 221–22
assessment of, 565–67
attitude toward wealth of, 104–6, 448–49, 451
author’s sickbed visit with, 555–57
aversion to authority of, 12, 19, 83
bachelor’s party of, 273–74
birth mother found by, 253–55, 258
Blue Box partnership and, 29–30
business drive of, 54–55
calligraphy studied by, 40–41, 130
cancer of, xviii–xix, 266, 376, 415, 425, 452–56, 461, 476, 479–80, 482–84, 538–39, 547–51, 555
carbon microphone incident and, 10–11
as celebrity, 180–81
chairman role of, 207–9, 213, 225
charisma of, 31, 64, 112, 121, 172, 242, 245, 302, 564
childhood of, 5–12, 119
as college dropout, 40–41
commune living and, 38–39
controlling personality of, 74–75, 137–38, 182–83, 236, 245, 287, 288, 309, 315, 335–36, 365, 493
counterculture self-image of, 107, 162–63, 168, 331, 451
design aesthetic of, 80, 125–28, 239–40, 248
design passion of, 220–21
diet of, 14, 31, 35–36, 41, 51, 68, 82–83, 260, 454–55, 476–77, 548–49
Eastern spirituality interest of, 34–35, 48–52
education of, 12–20
electronics passion of, 10–11, 15–17, 19–20
fame of, 106–7
fasting practice of, 36, 476, 548
final resignation letter of, 557–59
first car of, 18
first computer seen by, 8
first desktop computer seen by, 17
first experience with electronics, 6–7
first girlfriend of, 31
first work experience of, 17–18
40th birthday party of, 283
50th birthday party of, 457–58
hallucinogenic drugs used by, 31–32, 35
health issues of, 333–34, 452–53, 456, 476
hygiene of, 82–83
illegitimate child of, 88–90, 256
India sojourn of, 46–48, 570
intensity of, xviii, 38, 172, 223, 561, 564
legacy of, 306, 534–35, 567–70
liver transplant of, 482–84, 489
low pass filter of, 120–21
LSD used by, 10, 41, 384
management focus mantra of, 359
marijuana used by, 18–19, 32
marriage of, 272–74
in middle school, 13–14
mood swings of, 157, 195, 223, 548
music passion of, 19, 25–26
Narcissistic Personality Disorder ascribed to, 265–66
offensive behavior of, 5, 32, 43, 56, 64, 91, 101, 118, 119, 121–23, 124, 142, 146, 157, 166, 178, 195–96, 198, 223, 225, 461–62, 489, 565
Palo Alto home of, 274–77, 278
patents of, 375
perfectionism of, 74, 183, 315, 513, 561, 566
philanthropy and, 105–6, 423–24, 543
as prankster, 12–13, 16, 26
in primal scream therapy, 50
product launches and, 165–67
reality distortion field of, see reality distortion field
religion and, 14–15
resignation letters of, 215–16, 217, 557–59
Russia visit of, 209–10
selections on iPod of, 412–14
sense of abandonment of, 4–5, 12, 50–51
social awkwardness of, 13–14
stare of, 38, 106, 172, 191, 193, 201, 203, 206, 303
stock options matter and, 364–66, 448–50, 477
30th birthday celebration of, 188–90
Time profiles of, 106–7, 139–41
topography obsession of, 130–31
20th wedding anniversary of, 529–30
vegetarianism of, 35–36, 82, 96, 155, 185, 260, 312, 454
in White House visit, 192–93
whole-widget approach of, 137–38
worldview of, 119–20, 230, 315–16, 561
Wozniak’s remote device episode and, 193–94
yacht planned by, 528–29
Zen Buddhism interest of, 15, 34–36, 41, 48–50, 128, 262, 564, 570
Johnson, Ron, xiv 369–73, 377, 536
Jones, Carr, 275
Jones, Jeff, 524
Joplin, Janis, 57, 413
Joy, Bill, 236
Juan Carlos I, King of Spain, 228
Jump Back (Rolling Stones), 412
Jung, Andrea, 321, 481
Junod, Tom, 478
Justice Department, U.S., 323
Kac, Mark, 566
Kahney, Leander, 138
Kahng, Stephen “King,” 336
kanban (manufacturing principle), 225
Kapor, Mitch, 159, 188–89, 224
Kare, Susan, 131–32, 144, 152, 221, 232–33
Karen O, 500
Katzenberg, Jeffrey, xiv 248, 284–87, 288, 292, 436
ants movies rivalry and, 427–30
Kawasaki, Guy, 298
Kay, Alan, 95, 238, 474–75
Kazaa, 394, 402
Keenan, Joe, 72
Kehoe, Louise, 304, 309
Kennedy, Bobby, 331
Kenyon, Larry, 123
Kepler, Johannes, 561
Kerwin, Pam, 241–42, 244–46, 431
Kesey, Ken, 57, 58
Keys, Alicia, 413
KGB, 209
Kincaid, Bill, 383
Kindle, 503, 534
King, B. B., 413, 487
King, Martin Luther, 330
King Lear (Shakespeare), 19
Kissinger, Henry, xx, 28–29, 313
Kitchen, Steve, 196
Klein, Joel, 323, 509
Kodak, 333
Komoto, Hidetoshi, 147
Kot, Greg, 423
Kottke, Daniel, xv, 38–39, 45, 49–50, 51, 56, 67–68, 70, 86, 87, 89, 90, 140, 432, 497
Apple stock options issue and, 103
in India, 47
SJ’s friendship with, 34–36, 103
Kriegspiel (game), 35
Kumbh Mela (festival), 46
Lack, Andy, 400–401, 406, 407, 416–17, 421
Lady and the Lamp (film), 243
Land, Edward, xix, 8, 207, 567
Lang, Don, 43
Lang, Larry, 10–11, 16–17
Langer, Andy, 396
Lappé, Frances Moore, 36
lasers, 15
Lashinsky, Adam, 361, 531
Lasseter, John, xv, 238, 239, 240, 244, 284–87, 289, 290, 291, 304, 438, 446, 452, 458
animated film by, 247–48
background of, 242–43
Disney-Pixar merger and, 440–43
Pixar headquarters and, 430–32
SJ’s admiration of, 426–27
“Toy Story” idea of, 285–86
Last Tycoon, The (Fitzgerald), 189
Lauren, Ralph, 251, 370
League for Spiritual Discovery (LSD), 33
Leary, Timothy, 33, 57–58
Led Zeppelin, 402
“Lemmings” (advertisement), 187
Lennon, John, 51, 330, 331, 374, 524
Lennon, Sean, 180
Leonardo da Vinci, 80, 568
Let It Be (Beatles), 412
Levinson, Art, 321, 371, 447, 453, 454, 465, 481, 501–2, 518, 520–21, 558
Levitt, Arthur, 321
Levy, Joe, 412
Levy, Steven, 166, 355, 393, 412
Lewin, Dan’l, xv, 125, 214, 223, 231
NeXT and, 212–13, 224
Lewinsky, Monica, 278
Lewis, Jerry Lee, 487
Libya, 258
Life, 14–15
“Like a Rolling Stone” (song), 494, 570
Lin, Maya, 127
Lion King, The (film), 434, 439
Lisa Computer, 110–12, 129, 130, 144, 145, 150–51, 154, 181, 200
Atkinson and, 99–101
converted to Mac XLS, 186–87
failure of, 141, 160, 186
initial concept of, 93
launch of, 141
Macintosh’s rivalry with, 136–37
mouse of, 100–101
name of, 93
screen background of, 99–100
“Little Green” (song), 414
Little Mermaid, The (film), 242
Lockheed Missiles and Space Division, 9
Loewy, Raymond, 127
Lohr, Steve, 282
Los Angeles Times, 429
Lost (TV show), 438, 497
Lost Father, The (Simpson), 258
Lost World, The: Jurassic Park (film), 307
Lotus (software), 224
“Love Is Just a Four-Letter Word” (song), 412
“Love Lounge, The,” 432
LSD, 19, 41, 57, 107
Lucas, George, 238–40, 243
Lucasfilm, 239–41, 243
Luxo Jr. (film), 243–44, 446
Lyons, Daniel, 494–95, 496
Ma, Yo-Yo, 413, 424–25
MacBook, 347
MacBook Pro, 468
McCartney, Paul, 524
McCollum, John, 19–20, 21
Mac G4 Cube, 445, 448, 459
McGuinness, Paul, 421
Macintosh, xvii, 7, 41, 99, 207, 229, 230, 234, 239, 337, 348, 379, 396, 445, 463, 474, 513, 526, 554, 562, 563, 565, 569
Baez shown prototype of, 251
Bicycle proposed as name for, 115
bundling proposal and, 176
circuit board of, 133–34
clones of, 335–36, 447
design of, 127–28, 133–34
desktop metaphor and, 127
disk drive of, 145–47, 186, 200
engineer team of, 113–15
factory construction of, 182–84
fonts of, 130–31
Hertzfeld and, 113–14, 128–31, 161, 166–67, 190–91
hidden craftsmanship of, 133–34
icons of, 131
Intel chip in, 492
launch of, 160–61, 167–70, 353–54
licensing proposals and, 138–39
Lisa design team and, 181
Lisa’s rivalry with, 136–37
media coverage of, 165–66
Microsoft and, 173–75, 177–79
name of, 109, 142
nickname of, 186
1984 ad campaign for, 159, 160–65, 169, 187, 226, 325, 331, 516
1985 ad campaign for, 187–88
OSX system of, 366–67, 380
packaging of, 134
price debate and, 157–58, 195
QuickDraw package of, 169–70
Raskin’s vision for, 109–10, 128
research team of, 109–10
Russia sales of, 209–10
sales of, 186, 195, 295
screen of, 129–30
SJ-Gates relationship and, 173–76
SJ-Raskin clashes and, 110–14
SJ’s end-to-end concept and, 137–39
SJ’s European tour and, 184–85
team departures and, 190–92
title bar of, 131–32
McIntosh Laboratory, 109
McKenna, Regis, xv, 79, 85, 91, 93, 141, 151, 155, 162, 165, 188, 202, 215, 521–22
McLean, Don, 413
McLeod, Gordon, 508
MacPaint, 180
Macromedia, 336
Macworld, 298
Macworld conferences, 307–8, 322–26, 329, 336, 339, 366–67, 385, 415, 478, 479–80, 560
Gates and, 325–26
SJ’s keynote speech at, 322–23, 325
Macy’s, 73, 164, 196
Madonna, 402, 502
Maffei, Greg, 324–25
Magical Mystery Tour (Beatles), 412
Maharaj-ji (Neem Karoli Baba), 37, 45, 46, 91, 543
Malone, Michael S., 14, 307
Manifesto (advertising campaign), 498–500
Manock, Jerry, 73–74, 117, 128–29
Mansfield, Bob, 460
marijuana, 18–19
Markkula, Mike, xv, 63, 82, 84, 101, 102, 105, 109, 113, 116, 131, 134, 147, 148–49, 168, 192, 204, 205, 208, 213, 215, 220, 298, 301, 310, 347, 351, 355
Apple joined by, 75–76
Apple left by, 319–20
Apple II and, 80–81
iMac preview and, 353
1984 ad reaction of, 164
SJ’s relationship with, 78
Markoff, John, 57, 291, 384
Marsalis, Wynton, 402
Marshall, George, 457
Martin, Steve, 290
Maslin, Janet, 290
Mayer, John, 413
Meet the Beatles! (Beatles), 412
Mellencamp, John, 413
“Mellow Yellow” (song), 414
Merwin, Mike, 209
Michelangelo, 568
microprocessor, 10
Microsoft, 84, 136, 137, 158, 245, 289, 295, 296, 320, 334, 381, 463, 464, 467, 474, 495, 513, 518, 531, 533–34, 561, 562, 568, 569
federal lawsuit against, 323
goes public, 227
iTunes Store reaction of, 403–4
Macintosh and, 173–75, 177–79, 324–25
MSN service of, 407
NeXT and, 229, 231–32, 236–37
Sand project of, 173
Microsoft DOS, 177
Microsoft Excel, 174–76, 230, 323, 324, 326
Microsoft Media Player, 383
Microsoft Multiplan, 173
Microsoft Office, 326
Microsoft Windows, 177–79, 230, 335, 515, 528, 534, 554
1.0, 323
2.0, 323
3.0, 296
95, 291
iPod and, 404–6
iTunes and, 404–6, 463
NT, 298
Microsoft Word, 160, 174, 176, 230, 324, 326
Microsoft Zune, 406–7, 409
Mies van der Rohe, Ludwig, 126
Milner, Duncan, 332, 391, 498–500
Minsky, Marvin, 185
Miss Spider’s Tea Party (Madonna), 502
“Mr. Tambourine Man” (song), 417
Mitchell, George, 438, 442
Mitchell, Joni, 414
Mitterrand, Danielle, 184
Mitterrand, François, 184, 185
Miyake, Issey, 128, 256, 362, 532
MobileMe, 531–33
Moby-Dick (Melville), 19
Modern Times (Dylan), 417
Mok, Clement, 183
Monkees, 413
Monsters, Inc. (film), 432–33
Moore, Fred, 59–60, 61
Moore, Gordon, 9–10
Moore, Henry, 151
Moore’s Law, 10
Morgan Stanley, 104
Morita, Akio, 361
Moritz, Michael, 90, 106–7, 139, 140
Morris, Doug, 399–401, 403, 479
Morrison, Van, 411
Mossberg, Walt, 379, 463, 491, 503, 531
MOS Technologies, 60
“Mother” (song), 51
Mother of All Demos, 58
Motorola, 335, 446–47, 465–66
6800 microprocessor of, 60
6809 microprocessor of, 109–10
68000 microprocessor of, 110
Motorola Starmax, 447
Motown, 399
Mozart’s Brain and the Fighter Pilot (Restak), 424
MP3 (music format), 383, 385–87
MTV, 166
Mucusless Diet Healing System (Ehret), 36
Müller, Marcel, 38
Mumford, Lewis, 57
Murdoch, James, 504, 508
Murdoch, Rupert, 504, 507–9
Murray, Joyce, 206
Murray, Mike, xv, 139, 152, 195–96, 197, 200, 203–4, 206
Muse (band), 498
Museum of Modern Art (New York), 445
music industry, 394–95, 398, 399–400, 503
MusicMatch, 406
MusicNet, 395, 403, 404
Myth of the Machine, The (Mumford), 57
Napster, 382, 394, 402
Narcissistic Personality Disorder, 265–66
NASDAQ, 379
National Aeronautics and Space Administration (NASA), 8–9
National Medal of Technology, 192–93
National Press Club, 228
National Security Agency, 241
National Semiconductor, 75, 79, 296, 297
NBC, 400
Negroponte, Nicholas, 185
Nepal, 106
netbook concept, 494
Netflix, 545
Netscape, 291
Neville Brothers, 410
Newman, Randy, 288, 432
News Corp., 507–8
newser.com, 523
Newsweek, 165–66, 218, 236, 290, 323, 355, 393, 445, 494, 495–96
Newton (Apple), 308–9, 338, 385
Newton, Isaac, 69
New York Post, 507
New York Times, 228, 233, 281, 290, 291, 384, 408, 411, 451, 478, 494, 498, 504–5, 516
NeXT, xviii, 166, 245, 246, 259, 268, 297, 363, 374, 445, 447, 458
Apple and, 213–15, 217–18, 221–22, 298–300, 305–6
Apple’s staff “raid” on, 213–15
bundled features of, 224–25, 234
circuit board of, 222, 233–34
design of, 222–23
electronic book of, 234–35
failure of, 293–94
finances of, 226–28
Gates and, 229–30, 236–37
headquarters of, 223–24
IBM and, 231–32
idea behind, 211–12, 214
late release of, 234–36
launch of, 232–35
Lewin and, 212–13, 224
licensing issue and, 231–32
logo of, 219–21
matte finish of, 223
Microsoft and, 236–37
name of, 219
NextStep system of, 231–32, 294
operating system of, 366
optical disk of, 234–35
Perot and, 227–28
price of, 235
reaction to, 236
retreats of, 226
sales of, 237
unseen craftsmanship in, 223
Ng, Stan, 387
Nicks, Stevie, 479
Nietzsche, Friedrich, 119
Nine Inch Nails, 397
1984 (Orwell), 162
Nocera, Joe, 223, 451, 478
Noer, Michael, 497–98
No Line on the Horizon (U2) 424
Norton, Jeffrey, 494
Novel (parlor game), 548
Noyce, Robert, 9–10, 121, 537
Obama, Barack, 495, 497, 555
SJ’s dinner for, 545–47
SJ’s meeting with, 544–45
Obama administration, 258
Oh Mercy (Dylan), 412
Omen, The (film), 69
“One Too Many Mornings” (song), 416
Ono, Yoko, 180, 331, 374, 418
OpenMind (mental health network), 265
Oppenheimer, J. Robert, 363
Oppenheimer, Peter, 460, 557
Oracle, 283, 296, 349, 372, 545
Oregon Feeling Center, 50
O’Reilly, Bill, 508
Ornish, Dean, 454
Orwell, George, 160, 162, 169
Osborne, Adam, 123, 135
Ostrovsky, Alex, 410
Otellini, Paul, xv, 447–48, 492, 493
Otogawa, Kobun Chino, see Chino, Kobun
Outkast, 418
“Outlaw Blues” (song), 417
Ovitz, Michael, 436–37
Oxford Dictionary of Quotations, 225
Oxford University Press, 224
Oyama, Terry, 128–29
Ozzie, Ray, 533–34
Packard, David, xix, 9, 25, 306, 534–35, 569
Page, Larry, 275, 511–12, 552
Page, Rich, 136–37, 212, 214
Palm, 459
Palmisano, Sam, 333
Panasonic, 356–57
Pantone company, 83
Paris Review, 255
Parker, Maynard, 236
Parrish, Maxfield, 91
Pascal (computer language), 94
P.A. Semi, 492–93
Patton, George S., 2
Patton (film), 203–4, 206
Paulsen, David, 225
PayPal, 410
PBS, 227
PC World, 395–96
Pearlstine, Norman, 330
Pearson Education, 511
Peddle, Chuck, 72
Pei, I. M., 128, 180, 224
People’s Computer Company, 59
PepsiCo., 149–52
corporate headquarters of, 151–52
Perfect Thing, The (Levy), 412
Perkins, Tony, 295, 395
Perot, Ross, 227–28, 231
Personal Computer Festival, 70, 71
Pfeifer, Herbert, 194
Philips Electronics, 385, 388
Picasso, Pablo, 330, 332
Pileggi, Nick, 256
Pininfarina, Sergio, 126
Pinter, Harold, 204
Pixar, xviii, 166, 242, 248, 304, 311, 314, 322, 363, 450
ant movies rivalry and, 427–30
CAPS system of, 242
digital animation business of, 242–44
Disney’s merger with, 432–43
Disney’s Toy Story deal with, 284–88, 290–91
financial losses of, 245–48
headquarters of, 430–32
IPO of, 291
mass market debate and, 241–42, 247
name of, 240
Reyes program of, 241
Showplace computer program of, 247
SJ’s investment in, 248–49
Toy Story premiere and, 289–90
Pixar Image Computer, 240–41, 242, 245
Plastic Ono Band, 51
Plato, 19
Playboy, 189
Plimpton, George, 255
Pocahontas (film), 289
Podolny, Joel, 461
Polaroid, xix, 8, 207, 567
Pollack, Andrew, 233
Polo Shop, 251–52
Pong (video game), 43, 52–54
Popular Mechanics, 59
Popular Science, 170
PortalPlayer, 387
Portola Institute, 59
Powell, Laurene, xv, xviii, 267–83, 267, 302, 365, 402, 452, 467, 476, 482, 497, 541–42, 554, 559
background of, 269–70
children of, 282–83
College Track program and, 543
marriage of, 272–74
organic food company of, 274
Palo Alto home of, 274–77, 278
pregnancy of, 271–72
SJ assessed by, 543–44
SJ’s cancer ordeal and, 453–55, 483–86, 548–50, 555
SJ’s first meeting with, 268–69
SJ’s marriage proposal to, 270–72
20th wedding anniversary of, 529–30
PowerBook G3, 338, 373, 470
PowerBook G4, 470
Power Computing, 335–36
Power Macintosh G3, 338, 349, 373
PowerPC (microprocessor), 446–47
President’s Economic Recovery Advisory Board, 544
Presley, Elvis, 487
Press, Tony, 429
Pressplay, 395, 403, 404
primal scream therapy, 50, 51, 57
Prince of Egypt (film), 428–29
Processor Technology Corporation, 70
Prodigy, 502
Product Red campaign, 423–24
publishing industry, 504–6
QuickDraw, 169–70, 180
Quittner, Josh, 506
Radio Shack, 28, 139
Radius company, 335
Raduchel, Bill, 394
Ram Dass, Baba (Richard Alpert), 34, 37
Rams, Dieter, 127, 132, 343
Rand, Paul, 219–21, 222
Raskin, Jef, 94, 95–96, 108–13, 122, 140, 170
Macintosh computer and, 109–13, 128
ouster of, 113
SJ’s clash with, 110–13
Ratatouille (film), 441
RAZR (cell phone), 465–66
Reagan, Ronald, 192–93, 231, 547
reality distortion field, 38, 52, 117–20, 140, 145, 161, 175–76, 179, 185, 186, 191, 226, 229, 235, 240, 454, 471–72
Wozniak on, 118–19
Real Jukebox, 383
RealNetworks, 385–86, 395
Red Herring, 295, 311, 395
Redse, Tina, 187, 207, 209, 268, 269, 272, 529, 555
SJ’s relationship with, 263–66
Reed College, 33–36, 130, 432, 457
SJ drops out of, 40–41
Regular Guy, A (Simpson), 255, 272, 281–82
Remnick, David, 228
RenderMan (computer language), 241–42
Revelation, Book of, 69
Reyes rendering program, 241
Reznor, Trent, 397
Rice, Garrett, 298–99
Richie, Lionel, 479
Riley, George, 208, 466, 483–84, 485, 487, 557, 559
Riney, Hal, 547
Rio (music player), 383, 384, 389, 409
“Road Not Taken, The” (Frost), 329
Robbin, Jeff, 383, 387, 405, 409
Roberts, Brian, 489
Roche, Gerry, 149
Rock, Arthur, xv, 78, 84, 90, 145, 182, 195, 198, 208, 215
Rock, Toni, 208
Rodin, Auguste, 151
ROKR, 466
Rolling Stone, 166, 397
Rolling Stones, 412, 415
Rolling Thunder Revue, 251
Rosen, Ben, 84, 143
Rosen, Jeff, 416–18
Rosenbaum, Ron, 27
Rossmann, Alain, 134, 184
Rotten Tomatoes, 290
Royal Society of the Arts, 341
Rubin, Andy, 512
Rubinstein, Jonathan “Ruby,” xv, 308–9, 342, 362, 405, 409, 410, 468, 470
Apple left by, 458–59
iMac and, 349, 351–52, 356
iPod and, 384–87
Samit, Jay, 408
Samsung, 493
Sam the Sham, 413
Sanders, Jessica, 500
“Sand” project, 173
San Francisco Chronicle, 218, 333
San Francisco Zen Center, 49
San Jose Mercury, 42
San Jose Mercury News, 311
San Jose swap meet, 18
Sapper, Richard, 127, 342
Sgt. Pepper’s Lonely Heart Club Band (Beatles), 412
Satoshi, Mizushima, 81
Schieble, Arthur, 2–3
Schieble, Joanne, see Simpson, Joanne Schieble Jandali
Schiller, Phil, 336–37, 344, 348–49, 352, 362, 384, 387, 388, 405, 458, 460, 468, 491, 494, 501, 533, 558
Schlein, Philip, 164, 196, 198
Schlender, Brent, 311, 479, 495
Schmidt, Eric, 321, 450, 511, 512–14, 545, 552
Schneider, Peter, 287
Schuler, Barry, 398
Scott, Mike, xv, 82–84, 101, 113, 354
badge number controversy and, 83
ouster of, 115–16, 148
Scott, Ridley, 163, 165, 187
Scott, Tony, 187
Scrabble, 497
Sculley, John, xv, 148, 167, 170, 180, 187, 213, 214, 222, 227, 228, 238, 263, 299, 301, 302, 309, 319, 320, 323, 338, 353, 355, 569
and decline of Apple company, 295–96
1984 ad and, 163–64
pricing debate and, 157–58
reorganization plan of, 205–7
SJ and ouster of, 200–204, 207
SJ’s clashes with, 194–99, 216–17
SJ’s courtship of, 150–54
at SJ’s 30th birthday party, 189
SJ’s working relationship with, 155–57, 168, 181–82, 195, 199, 215
Sculley, Leezy, 155, 187, 203
Seal, 329
SEC (Securities and Exchange Commission), 313, 321, 481
backdated stock options issue and, 450–51
Secret Service, 278
“Secrets of the Little Blue Box” (Rosenbaum), 27
Segal, George, 140
Segall, Ken, 329, 351
semiconductors, 9–10
Senate, U.S., 432–33
Sequoia Capital, 75, 139
Serwer, Andy, 478, 506
Seva Foundation, 106
Sex (Madonna), 502
Shakespeare, William, xxi, 19, 224, 234
“She Drives Me Crazy” (song), 271
Sheff, David, 189
“Shelter from the Storm” (song), 397
Shockley, William, 9
Showplace computer program, 247
Shrek (film), 430
Shriver, Eunice, 330–31
SIGGRAPH, 243–44
“Silicon Valley USA,” 10
Simon and Garfunkel, 413
Simpson, George, 253
Simpson, Joanne Schieble Jandali, xv, 2–4, 89
SJ’s finding of, 253–55, 258
Simpson, Mona, xv, xix, 4, 250, 254–58, 272, 273–74, 281, 455, 485, 494, 547–48
Jandali and, 256–58
Lisa Brennan and, 282
SJ’s reconnection with, 255–56
Simpsons (TV show), 274
Skoll Foundation, 47
Slade, Mike, 458, 553
Smalltalk (computer language), 95, 96–97
Smith, Alvy Ray, xv, 239–41, 243, 285
SJ’s clash with, 244–45
Smith, Burrell, xv, 109–10, 113–15, 117, 134, 136–37, 141–42, 165, 189, 191, 277
Smith, Gina, 310
Smith, Kathryn (Kat), 268–71, 476, 486
Smith, Wes, 233
Snow White (film), 187, 290
Snow White project, 132–33
Solaris operating system, 298, 308
SOL-20 (computer), 70
“Someday Baby” (song), 417–18
Some Girls (Rolling Stones), 412
Sonnenfeldt, Helmut, 313
Sonsini, Larry, 303
Sony, 125–26, 146–47, 361–62, 381, 385, 394–95, 404, 406, 408, 565
music industry and, 394–95, 400–401
Trinitron products of, 132, 155
Sony Connect, 408
Sony Walkman, 407
Sorkin, Aaron, 456
SoundJam, 383
Soviet Union, 8, 209
Spectra-Physics company, 15
Spielberg, Steven, 291, 427, 442
Spindler, Michael, 296, 335
“Spiritus Domini” (Gregorian chant), 413
Stalin, Joseph, 209
Stanford Linear Accelerator Center (SLAC), 28, 61
Stanford University, 9, 33, 57
SJ’s 2005 commencement address at, 456–57
Star Trek (TV show), 117–18, 494
Star Trek (video game), 44
Stengel, Rick, 506
Stewart, Jon, 508, 518
Sticky Fingers (Rolling Stones), 412
Stone, Edward Durell, 151
Stoppard, Tom, 570
“Strange Things” (song), 288
“Strawberry Fields Forever” (song), 418–19
Stringer, Howard, 395, 407
StyleWriter, 338
Sulzberger, Arthur, Jr., 504–5
Summers, Larry, 497
Sun Microsystems, 236, 294, 296, 308, 333
Sunnyvale Electronics, 28
Suzuki, Shunryu, 35, 49
Swisher, Kara, 463
Sylvania, 24
“Sympathy for the Devil” (song), 397
Syria, 3, 258
tablet computers, 467, 490–91
“Talkin’ bout a Revolution” (song), 280
Talking Heads, 413
Tandy company, 135, 138
Tangerine (design company), 341
Tanimoto, Craig, 329
Target, 369
Tate, Ryan, 516–17
Tattoo You (Rolling Stones), 412
TBWA\Chiat\Day, 328, 351, 391
technology boom:
counterculture and, 57
hacker subculture and, 56–57
microprocessor and, 10
Moore’s Law and, 10
semiconductors and, 9–10
10,000 Maniacs, 413
Terman, Frederick, 9
Terravera company, 274
Terrell, Paul, 66–67, 68
Tesler, Larry, 96–97, 99, 114, 120, 136, 301
Tevanian, Avadis “Avie,” xv, 259, 268, 273–74, 300–301, 303, 308–9, 362, 366, 458–59, 461
textbook industry, 509–10, 555
“There Goes My Love” (song), 498
“Things Have Changed” (song), 412
“Think Different” advertising campaign, vii, xviii, 328–32, 358
Thomas, Brent, 162
Thomas, Dylan, 19
Through the Looking Glass (Carroll), 235
Thurman, Mrs., 12
Thus Spoke Zarathustra (Nietzsche), 119
Tiffany, Louis, 123
Time, xvii, xviii, 90, 166, 218, 290, 323, 381, 383, 429, 473, 495, 504, 506
SJ profiled by, 106–7, 139–41
Time Inc., 330, 473, 478, 504, 506–7
Time-Life Pictures, 330
“Times They Are A-Changing, The” (Dylan), 168, 207
Time Warner, 506
Tin Toy (film), 248
Toshiba, 385, 386
touchscreens, 93
Toy Story (film), 285–91, 305, 311, 372, 373–74, 427, 428, 430, 434, 437, 472, 565
basic idea for, 285–86
blockbuster success of, 290–91
budgeting of, 288
premieres of, 289–90
reviews of, 290
revision of, 287–88
SJ’s investment in, 287
television premiere of, 331
Toy Story 2 (film), 430
Toy Story 3 (film), 527, 540
Toy Story Musical, 437
Treasure Planet (film), 437
Tribble, Bud, 117–18, 120, 123, 140, 212, 225
Trips Festival, 58
Trotsky, Leon, 209
“Trouble with Steve Jobs, The” (Fortune), 477–78
Trungpa, Chögyam, 35
Turing, Alan, xviii
TV Guide, 165
Twain, Mark, 479
Twiggy, 145
Twitter, 495
“Uncle John’s Band” (song), 414
United Network for Organ Sharing, 483
Universal Music Group, 395, 399, 479
UNIX operating system, 212, 297, 298
Up (film), 494
UPS, 219
U2, 399, 413, 537
iPod deal and, 420–22
U-2 spy plane, 8
United Way, 104
USA Today, 507
Valentine, Don, 75–76, 139, 189
Valleywag (website), 516–17, 518
Vanity Fair, 497
Varian Associates, 8, 9
Vatican, 28–29
“Vertigo” (song), 420
Vidich, Paul, 394–95, 398
Vietnam Veterans Memorial, 127
Vietnam War, 34
“View from the Top” lectures, 268
Vincent, James, xv, 332, 364, 391, 392, 398, 413, 417, 421–23, 498–500, 521–22, 524
Visa, 410
VisiCalc (finance program), 84
VLSI Technology, 359
“Wade in the Water” (song), 417
Wall-E (film), 441
Wall Street Journal, 135, 187–88, 192, 193, 215, 226, 236, 307, 379, 450, 463, 482, 493, 504, 507, 531
Wall Street Journal Digital Network, 508
Walt Disney Company, see Disney Co.
Warhol, Andy, 180
Warner Music, 394, 398, 403
Warnock, John, 515
Warren, Jim, 80
Washington Post, 228, 230, 231
Waters, Alice, 458, 477
Watson, James, 330
Wavy Gravy, 106
Wayne, Ron, xvi, 44, 52, 54, 63–64, 68–69, 73, 79–80
Weeks, Wendell, 471–72
Weitzen, Jeff, 379
Welch, Jack, 401
Wells, Frank, 436–37
Well-Tempered Clavier, The (Bach), 413
Wenner, Jann, 166
West Coast Computer Faire, 80, 123, 189
Westerman, Wayne, 469
Westgate Shopping Center, 32
Westinghouse, 9, 219
West Wing, The (TV show), 456
What the Dormouse Said (Markoff), 57
“When the Night Comes Falling From the Sky” (song), 207–8
Whitman, Meg, 321
Whole Earth Catalog, 57–59, 494
Whole Earth Truck Store, 58
Whose Line Is It Anyway? (TV show), 458
“Why I Won’t Buy an iPad” (Doctorow), 563
Wigginton, Randy, 81–82, 92–93, 104, 161
Wikipedia, 386
Wilkes Bashford (store), 91
Williams, Robert, 329–30
Wired, 276, 295, 311–12, 317, 408, 466
Wolf, Gary, 295
Wolfe, Tom, 58
Wolff, Michael, 523
Wonder Boys (film), 412
Woodside Design, 196
Woolard, Ed, 310, 313, 314, 318–20, 336, 338, 359, 371
options compensation issue and, 364–66, 448
“Wooly Bully” (song), 413
Wordsworth, William, 69
“Working for/with Steve Jobs” (Raskin), 112
Worldwide Developers Conference, 532–33, 536
Wozniak, Francis, 22
Wozniak, Jerry, 77
Wozniak, Stephen, xvi, 21, 29, 32, 33, 59, 62, 69, 79, 93, 94, 102, 110, 124, 132, 163, 168, 170, 217, 305, 308, 317, 319, 334–35, 354, 363, 379, 393, 412, 464, 474, 524, 560, 565
in air crash, 115
Apple I design and, 61, 67–68, 534
Apple II design and, 72–75, 80–81, 84–85, 92, 534, 562
Apple left by, 192–93
Apple partnership and, 63–65
Apple’s IPO and, 103–4
background of, 21–22
Blue Box designed by, 27–30, 81
music passion of, 25–26
personal computer vision of, 60–61
Pong design and, 52–54
as prankster, 23–29
remote control device of, 193–94, 218, 221
SJ contrasted with, 21–22, 40, 64
on SJ’s distortion of reality, 118–19
SJ’s first meeting with, 25
SJ’s friendship with, 21–23
at SJ’s 30th birthday party, 189
in White House visit, 192–93
Wright, Frank Lloyd, 7, 330
Xerox, 95–96, 98, 119, 169, 195, 565, 566
Alto GUI of, 177
Star computer of, 99, 175–76
Xerox PARC, 94–96, 98–99, 100, 111, 114, 120, 177, 179, 474
Yahoo, 502, 545
Yeah Yeah Yeah (music group), 500
Yocam, Del, 4–5, 198, 202
Yogananda, Paramahansa, 35
York, Jerry, 321, 450, 482
“You Say You Want a Revolution” (song), 526
Zaltair hoax, 81, 189
Zander, Ed, 333, 465
Zap, 53
ZDNet, 137
Zen Buddhism, 15, 34–35, 41, 57
Zen Mind, Beginner’s Mind (Suzuki), 35, 49
Ziegler, Bart, 293
Zittrain, Jonathan, 563
Zuckerberg, Mark, 275, 545–46, 552
