Lea Dunn and JoAndrea Hoegg, ‘The Impact of Fear on Emotional Brand Attachment', Journal of Consumer Research 41: 1, 2014 г.
86
Jeffrey Zaslow, ‘Happiness Inc.', online.wsj.com, 18 марта 2006.
87
Keith Coulter, Pilsik Choi and Kent Monroe, ‘Comma N' Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions', Journal of Consumer Psychology 22: 3, 2012 г.
