Sarah Igo, The Averaged American: Surveys, Citizens, and the Making of a Mass Public, Cambridge, MA: Harvard University Press, 2009 г.
108
Культ потребления.
109
Цитата из Igo, The Averaged American.
110
Stefan Schwarzkopf, ‘A Radical Past?: The Politics of Market Research in Britain 1900-50', in Kerstin Brückweh, ed., The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere, Oxford: Oxford University Press, 2011 г.
