Книга: Индустрия счастья. Как Big Data и новые технологии помогают добавить эмоцию в товары и услуги
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Watson, Psychology from the Standpoint of a Behaviorist, 41–42.

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Emmanuel Didier, ‘Sampling and Democracy: Representativeness in the First United States Surveys', Science in Context 15: 3, 2002 г.

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Sarah Igo, The Averaged American: Surveys, Citizens, and the Making of a Mass Public, Cambridge, MA: Harvard University Press, 2009 г.

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Культ потребления.

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Цитата из Igo, The Averaged American.

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Stefan Schwarzkopf, ‘A Radical Past?: The Politics of Market Research in Britain 1900-50', in Kerstin Brückweh, ed., The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere, Oxford: Oxford University Press, 2011 г.
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