17
Препарат «Липитор» снижает уровень холестерина в крови. «Лозол» – диуретик, антигипертензивное средство. Прим. ред.
18
Bruder, Jessica, Starting the Netflix of Flowers, New York Times, September 22, 2011; .
19
Bruder, Jessica, Starting the Netflix of Flowers, New York Times, September 22, 2011; .
20
Smith, Jacquelyn, Birchbox Cofounders Win Leadership Award at Forbes Women’s Summit, Forbes, May 9, 2013; .
21
Casserly, Meghan, Birchbox Proves Try and Buy: Half of All Subscribers Make Full-Size Purchases, Forbes, August 15, 2013; .
22
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23
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24
Apple Launches the iTunes Music Store, Apple, press release, April 28, 2003; .
25
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26
Unveiled More than 90 Million U.S. War Records, New York Times, May 24, 2007; .
27
Unveiled More than 90 Million U.S. War Records, New York Times, May 24, 2007; .
28
Russell, Mark, Private Clubs Cut Fees as Golfers Find Less Time for Tee, Sunday Age, January 17, 2010; .
29
Sullivan, Paul, Financial Advice Gleaned from a Day in the Hot Seat, New York Times, June 17, 2011; .
30
Premier Success Plans, Salesforce.com, last modified March 12, 2014; .
31
Mission Critical Success, Salesforce.com, last modified July 7, 2013; .
32
Dahl, Darren, Riding the Momentum Created by a Cheeky Video, New York Times, April 10, 2013; .
33
Bryant, Martin, Dollar Shave Club’s CEO on Life after THAT Video and What the Company Did Next, The Next Web, November 6, 2013; .
34
Logistics News: Amazon to Add 18 New Distribution Centers Worldwide in 2012 as It Keeps Investing in Logistics, Supply Chain Digest, August 7, 2012;
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Стоун Б. The Everything Store: Джефф Безос и эра Amazon. М.: Азбука, 2014.
36
Urstadt, Bryant, What Amazon Fears Most: Diapers, Bloomberg Business-week, October 7, 2010;
37
Amazon.com to Acquire Diapers.com and Soap.com, Amazon.com, press release, November 7, 2010; .
38
Del Rey, Jason, Dollar Shave Club Lands $12 Million Investment to Dramati-cally Expand Product Portfolio, All Things D, October 8, 2013; .
39
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40
Pet Humanization: Products Traditionally Reserved for Humans Are Expanding into the Animal World, , .
41
Meeker, Matt, Like to Spoil your Dog? BarkBox May Be for You, video, Bloomberg TV, November 14, 2013; .
42
What Kind of Items Are Included in a BarkBox? Barkbox.com, June 10, 2014; .
43
Where Are Items Made? Are They Safe for My Pup? Barkbox.com, February 17, 2014; -.
44
Schilling, Mary Kaye, Secrets of the Most Productive People, Fast Company, November 18, 2013; .
45
Williamson, Elizabeth, What Sequester? Washington Booms as a New Gilded Age Takes Root, Wall Street Journal, May 31, 2013;
46
Ewing, Samara Martin, Norton Manor: Frank Islam and Debbie Driesman’s Pride of Potomac, WUSA9, November 28, 2013; .
47
Smith, Laura, First Commercial Telephone Exchange – Today in History, ; .
48
Goetz, Jim, Four Numbers That Explain Why Facebook Acquired WhatsApp, Sequoia; .
49
Hart, Myra M., Michael J. Roberts, and Julia D. Stevens, Zipcar: Refining the Business Model, Harvard Business School, May 9, 2005; .
50
Clifford, Stephanie, How Fast Can This Thing Go, Anyway? Inc., March 1, 2008; .
51
Clifford, Stephanie, How Fast Can This Thing Go, Anyway? Inc., March 1, 2008; .
52
Naughton, Keith, Avis Budget Embraces Car Sharing with Zipcar Acquisition, Bloomberg News, January 2, 2013; .
53
Number of World of Warcraft Subscribers from 1st Quarter 2005 to 3rd Quarter 2014 (in millions), Statista; .
54
Patrick, Brian, Zipcar Timeline: From Business Idea to IPO to $500 Million Buy-out, Entrepreneur, January 2013; .
55
WhatsApp company overview, CrunchBase; .
56
Freeman, Mike, Qualcomm Sells Stake in Tagg – The Pet Tracker, UT San Diego, July 10, 2013; .
57
Sigsns Definitive Agreement to Acquire Radian6, the Industry’s Leading Social Media Monitoring Platform, Salesforce.com, press release, March 30, 2011; .
58
Berkshire’s Corporate Performance vs. the S&P 500, Berkshire Hathaway, February 26, 2010; .
59
Colao, J. J., In Defense of the Lifetime Value (LTV) Formula, Forbes, Septem-ber 13, 2012; . All values based on this source.
60
Inc. Reports Q2 2012 Financial Results, Ancestry.com, press release, July 25, 2012; .
61
Nunogawa, Matt, Notes and Summary of Gail Goodman’s ‘The Long Slow SaaS Ramp of Death, , September 11, 2013; .
62
Botteri, Philippe, et al., Bessemer’s Top 10 Laws of Cloud Computing and SaaS, Bessemer Venture Partners, Winter 2010; .
63
McDerment, Mike, An Open Letter from FreshBooks Founder Mike McDerment, FreshBooks.com, August 21, 2012; .
64
Бутстреппинг – метод наименьшего риска при создании компании, характеризующийся незначительным финансированием ее развития извне или его полным отсутствием. Прим. ред.
