Brad Mattson, interview with author, September 2012.
349
Jessica Livingston, Founders at Work: Stories of Startups’ Early Days (Berkeley, CA: Apress, 2008), xviii.
350
Livingston, Founders at Work, xviii.
351
Don A. Moore, John M. Oesch, and Charlene Zietsma, “What Competition? Myopic Self-Focus in Market-Entry Decisions,” Organization Science 18, no. 3 (May—June 2007): 440–454.
