Книга: Проектируя бизнес: Как захватить рынок, адаптируясь к переменам. Опыт Coca-Cola
Назад: Об авторах
На главную: Предисловие

Примечания

  1. "The No. 1 reason startups fail: Premature scaling," http://www.geekwire.com/2011/number-reason-startups-fail-premature-scaling. Accessed September 1, 2011.
  2. Peter Senge, The Fifth Discipline: The Art & Practice of The Learning Organization (Doubleday Business, 1990), page 68.
  3. "Why Coke Cost a Nickel for 70 Years," http://m.npr.org/news/Business/165143816. Accessed November 15, 2012.
  4. Coca-Cola Company Market Capitalization. http://www.wikinvest.com/stock/Coca-Cola_Company_%28KO%29/Data/Market_Capitalization.
  5. http://content.time.com/time/business/article/0,8599,227472,00.html. Accessed April 6, 2002.
  6. Этот документ, больше известный как манифест «Целенаправленный дизайн», изложен в конце книги.
  7. Stephanie Strom. «Coca-Cola Tests Sweeteners in Battle of Lower Calories», New York Times, May 14, 2012.
  8. Paul Rand, Design, Form and Chaos. New Haven: Yale University Press, 1993. Р. 126.
  9. Donella Meadows, Thinking in Systems (Oxford, UK: Earthscan, Ltd., 2009), page 2.
  10. "Err Engine Down," http://www.slate.com/articles/business/bitwise/
    2013/10/what_went_wrong_with_healthcare_gov_
    the_front_end_and_back_end_never_talked.html. Accessed October 8, 2013.
  11. Administration: Obamacare website working smoothly. http://www.cnn.com/2013/12/01/politics/obamacare-website/. Accessed July 10, 2014.
  12. "Should recycling be compulsory?" http://www.zerowastesg.com/2012/06/05/should-recycling-be-compulsory-news/. Accessed June 5, 2012.
  13. "Countries with the highest recycling rates." http://www.aneki.com/recycling_countries.html. Accessed March 25, 2014.
  14. "The 10 Most Expensive Cities in the World," http://m.npr.org/news/Business/165143816marketwatch.org. Accessed June 13, 2012.
  15. "House Hunting in. . . Tokyo" http://www.nytimes.com/2010/03/03/greathomesanddestinations/03gh-househunting-1.html?pagewanted=all&_moc.semityn.www. Accessed March 2, 2010.
  16. "Average Apartment Size Worldwide | Average Home Size," http://www.rentenna.com/blog/average-apartment-size-worldwide-average-home-size/. Accessed June 19, 2012.
  17. "Why McDonald's in France Doesn't Feel Like Fast Food," http://www.npr.org/blogs/thesalt/2012/01/24/145698222/why-mcdonalds-in-france-doesnt-feel-like-fast-food. Accessed January 24, 2012.
  18. "McDonald's in India: Would You Like Paneer on That?" http://www.npr.org/2012/09/23/161551336/mcdonalds-in-india-would-you-like-paneer-on-that. Accessed September 23, 2012.
  19. Coca-Cola 2010. Anne Hoy, Coca-Cola: The First Hundred Years. Atlanta: Coca-Cola, 1986. Р. 38.
  20. http://www.brainyquote.com/quotes/authors/c/charles_eames.html. Accessed March 27, 2014.
  21. "Wal-Mart remains atop Fortune 500 List" http://usatoday30.usatoday.com/money/companies/2011–05–05-walmart-fortune-500_n.htm. Accessed May 5, 2011.
  22. "Walmart's How Big? What the Huge Numbers Really Mean," http://www.dailyfinance.com/2011/05/28/walmarts-how-big-what-the-huge-numbers-really-mean/. Accessed June 6, 2011.
  23. Christopher Alexander, Sara Ishikawa, Murray Silverstein, Max Jacobson, Ingrid Fiksdahl-King, Shlomo Angel, A Pattern Language: Towns, Buildings, Construction (Oxford: Oxford University Press, 1977), page 247.
  24. http://www.brainyquote.com/quotes/quotes/c/christophe417065.html. Accessed March 31, 2014.
  25. Alexander. A Pattern Language, page xiii.
  26. Max Pendergrast, For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company that Makes It, 2nd ed. (New York, NY: Basic Books, 1993), page 31.
  27. Pendergrast, For God, page 103.
  28. http://www.thecontourbottle.com/. Accessed April 28, 2014.
  29. " 'Real Thing' " Design Based on the Wrong Ingredient," Miami News, Friday, May 23, 1986, page 2A. http://news.google.com/newspapers?nid=2206&dat=19860523&id=h8wlAAAAIBAJ&sjid
    =TPMFAAAAIBAJ&pg=1315,6312956. Accessed April 28, 2014.
  30. Anne Hoy, Coca-Cola: The First Hundred Years (Atlanta: Coca-Cola, 1986), page 13.
  31. "7 Surprising Ways to Motivate Millennial Workers," http://2020workplace.com/blog/?p=988, Accessed April 20, 2014.
  32. "The Co-Villains Behind Obesity's Rise," http://www.nytimes.com/2013/11/10/business/the-co-villains-behind-obesitys-rise.html?_r=0. Accessed December 12, 2013.
  33. "Coca-Cola Announces Global Commitments To Help Fight Obesity," http://www.sustainablebrands.com/news_and_views/
    communications/coca-cola-announces-global-commitments-help-fight-obesity http://www.sustainablebrands.com/news_and_views/
    communications/coca-cola-announces-global-commitments-help-fight-obesity.
  34. "The Water Stewardship and Replenish Report GRI," The Coca-Cola Company, 2014.
  35. "Teen Sells App to Yahoo! for Millions," http://abcnews.go.com/blogs/business/2013/03/teen-sells-app-to-yahoo-for-millions/. Accessed March 26, 2013.
  36. "Resiliency, Risk, and a Good Compass: Tools for the Coming Chaos," http://www.wired.com/business/2012/06/resiliency-risk-and-a-good-compass-how-to-survive-the-coming-chaos/. Accessed March 12, 2014.
  37. "Future changes to Facebook privacy settings to be opt-in," http://arstechnica.com/tech-policy/2012/08/future-changes-to-facebook-privacy-settings-to-be-opt-in/. Accessed March 20, 2013.
  38. "With Its Latest Hire, Airbnb Gives A Clue On How It's Going To Fight Rental Laws," http://www.businessinsider.com/airbnb-hires-yahoo-david-hantman-2012–10. Accessed May 26, 2013.
  39. Комментарии CEO компании Coca-Cola Мухтара Кента (Muhtar Kent) на Colorado Innovation Network Summit, Denver, CO, August 29, 2012. Расшифровку записи можно посмотреть здесь: http://www.coca-colacompany.com/our-company/muhtar-kents-keynote-speech-at-the-colorado-innovation-network.
  40. M. E. Kramer, "Creating Shared Value: How to Reinvent Capitalismand Unleash a Wave of Innovation and Growth," Harvard Business Review, January/February 2011.
  41. Cool Products, Hot Topic: Can EKOCYCLE Inspire a Social Movement Around Recycling? will.i.am Says Yes. http://www.coca-colacompany.com/stories/cool-products-hot-topic-can-ekocycle-inspire-a-social-movement-around-recycling-william-says-yes. Accessed April 28, 2014.
  42. http://www.coca-colacompany.com/press-center/press-releases/an-end-is-a-cool-new-start-william-and-the-coca-cola-company-recharge-recycling-with-launch-of-lifestyle-brand-ekocycle.
  43. D. B. Holt, How Brands Become Icons: The Principles of Cultural Branding (Cambridge, MA: Harvard Business Press Books, 2004), page 12.
  44. "Fact Sheet: Oreo 100th Birthday," http://www.kraftfoodscompany.com/sitecollectiondocuments/
    pdf/Oreo_Global_Fact_Sheet_100th_Birthday_as_
    on_Jan_12_2012_FINAL.pdf. March 12, 2014.
  45. "What's Easier: To Make a Billion Dollars, Build a Global Company, or Create a Global Brand?" http://www.forbes.com/sites/forbesinsights/2013/04/09/whats-easier-to-make-a-billion-dollars-build-a-global-company-or-create-a-global-brand/. Accessed March 12, 2014.
  46. "Billion Dollar Brands," http://www.cbc.ca/undertheinfluence/season-2/2013/03/09/post/. Accessed March 12, 2014.
  47. "The Path to Epiphany," http://www.cs.princeton.edu/courses/archive/
    spring13/cos448/web/docs/four_steps_chapter_2.pdf. Accessed March 12, 2014.
  48. "A Startup Conversation with Steve Blank," http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-with-steve-blank/. Accessed April 17, 2014.
  49. "A Year Later, Instagram Hasn't Made a Dime. Was it Worth $1 Billion?" http://business.time.com/2013/04/09/a-year-later-instagram-hasnt-made-a-dime-was-it-worth-1-billion/#ixzz2eVAxeFS1. Accessed April 2, 2014.
  50. "Kodak Buys Ofoto.com," http://www.marketwatch. com/story/eastman-kodak-buys-ofotocom. Accessed March 12, 2014.
  51. Scott D. Anthony, "The New Corporate Garage," Harvard Business Review, September 2012.
  52. "Hmm? Feel that?" http://forums.crackberry.com/general-blackberry-discussion-f2/hmmm-feel-254716/. Accessed March 13, 2014.
  53. "Once Dominant, BlackBerry Seeks to Avoid Oblivion," http://dealbook.nytimes.com/2013/08/12/blackberry-to-explore-strategic-alternatives-including-a-sale-again/. Accessed March 13, 2014.
  54. "Sustainable Competitiveness," http://www.weforum.org/content/pages/sustainable-competitiveness. Accessed March 13, 2014.
  55. "Internet 2012 in Numbers," http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/. Accessed April 7, 2014.
  56. Walter Isaacson, Steve Jobs (New York: Simon & Schuster, 2011), page 320.
  57. "Uses for WD-40," http://www.snopes.com/inboxer/household/wd-40.asp. Accessed March 13, 2014.
  58. "XCD interviews Michael Wolff," http://www.youtube.com/watch?v=tAeBXIvusVA. Accessed March 13, 2014.
  59. "The Making of 'I'd Like to Buy the World a Coke,'" http://www.coca-colacompany.com/stories/coke-lore-hilltop-storyCoca-Cola, Accessed April 28, 2014.
  60. "Best-ever Advertising Jingles," http://www.forbes.com/2010/06/30/advertising-jingles-coca-cola-cmo-network-jingles.html. Accessed March 13, 2014.
  61. Джонатан Милденхолл, в беседе с автором 9 июля 2012 г.
  62. Rick Tetzeli, "Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet," Fast Company, October 2010.
  63. "How K'Naan's Song Became Coca-Cola's World Cup Soundtrack," http://www.billboard.com/features/how-k-naan-s-song-became-coca-cola-s-world-1004096346.story#plgScxlZJTGTtjy1.99. Accessed March 13, 2014.
  64. "Dieter Rams: ten principles for good design," https://www.vitsoe.com/rw/about/good-design. Accessed March 13, 2014.
  65. "Glascock Portable Coca-Cola Cooler," http://www.vintagevending.com/glascock-portable-coca-cola-cooler. Accessed August 22, 2014.
  66. "Developing Inclusive Business Models: A Review of Coca-Cola's Manual Distribution Centers in Ethiopia and Tanzania," http://www.hks.harvard.edu/m-rcbg/CSRI/publications/other_10_MDC_report.pdf. Accessed March 13, 2014.
  67. "SlidesCoca-Cola Micro Distribution," http://www.thesupplychainlab.com/blog/photo-library/coca-cola-micro-distribution/. Accessed March 13, 2014.
  68. "Coca-Cola Sabco's Inclusive Business Model," http://www.ifc.org/wps/wcm/connect/
    fb3725004d332e078958cdf81ee631cc/Coca+Cola.2010.pdf? MOD=AJPERES. Accessed March 13, 2014.
  69. "SlidesCoca-Cola Micro Distribution," http://www.thesupplychainlab.com/blog/photo-library/coca-cola-micro-distribution/. Accessed March 13, 2014.
  70. "Coca-Cola Sabco's Inclusive Business Model," http://www.ifc.org/wps/wcm/connect/fb3725004d332e07
    8958cdf81ee631cc/Coca+Cola.2010.pdf?MOD=AJPERES. Accessed March 13, 2014.
  71. "What's Lean about Lean Startup?" http://www.agilemarketing.net/lean-lean-startup/. Accessed March 13, 2014.
  72. Nathan Furr and Paul Ahlstrom, Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation (Canberra, Australia: NISI Institute, 2011), с. 68.
  73. Rudolfo E. Salas, в беседе с автором, 13 февраля 2012 г.
  74. Alba Adamo, в беседе с автором, 13 февраля 2012 г.
  75. "The Path to Epiphany," http://www.cs.princeton.edu/courses/archive/spring13/
    cos448/web/docs/four_steps_chapter_2.pdf. Accessed March 20, 2014.
  76. "How Eric Reis Coined 'The Pivot' And What Your Business Can Learn from It," http://www.fastcompany.com/1836238/how-eric-ries-coined-pivot-and-what-your-business-can-learn-it. Accessed March 20, 2014.
  77. "The Aha! Moments that Made Paul Graham's Y Combinator Possible," http://www.fastcompany.com/3002810/aha-moments-made-paul-grahams-y-combinator-possible. Accessed March 20, 2014.
  78. Том Фаррелл (Tom Farrell), в беседе с автором 14 декабря 2011 г.
  79. "D.Manifesto," http://dschool.stanford.edu/. Accessed March 20, 2014.
  80. "Coca-Cola, Jain Irrigation to showcase modernmango farming in Andhra," http://india.nydailynews.com/business/94eee6abc5a88d9e8f8d9e47
    d68be31c/coca-cola-jain-irrigation-to-showcase-modern-
    mango-farming-in-andhra#ixzz2C75FtheZ. NY Daily News. (2012, July 24).
  81. "Coca-Cola, Jain Irrigation to showcase modern mango farming in Andhra," http://india.nydailynews.com/business/94eee6abc5a88d9e8f
    8d9e47d68be31c/coca-cola-jain-irrigation-to-showcase-modern-
    mango-farming-in-andhra#ixzz2C75FtheZ. NY Daily News. (2012, July 24)
  82. "2011/2012 Sustainability Report," http://www.coca-colacompany.com/ sustainabilityreport/world/sustainable-agriculture.html#section-piloting- sustainable-farming-projects-worldwide. Accessed March 20, 2014.
  83. "Pepsico Sues Coca-Cola on Distribution," http://www.nytimes.com/1998/05/08/business/pepsico-sues-coca-cola-on-distribution.html. Accessed March 21, 2014.
  84. Дженнифер Манн (Jennifer Mann), в беседе с автором 28 августа 2013 г.
  85. "Modular Open Systems Architecture," http://pmh-systems.co.uk/Papers/MOSAoverview/. Accessed April 3, 2014.
  86. "Modular Open Systems Architecture," http://pmh-systems.co.uk/Papers/MOSAoverview/. Accessed April 3, 2014.
  87. "Indonesia's foreign economic policy strategy," http://www.eastasiaforum.org/2012/05/14/indonesias-foreign-economic-policy-strategy/. Accessed March 21, 2014.
  88. "Indonesia falls for social media: Is Jakarta the world's number one Twitter city?" http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city. Accessed August 22, 2014.
  89. "Pop Artist: David Butler," http://www.fastcompany.com/design/2009/featured-story-david-butler. Accessed March 21, 2014.
  90. Джо Триподи (Joe Tripodi), в беседе с автором 7 мая 2009 г.
  91. "Do the Right Thing Quotes," http://www.doonething.org/quotes/dotherightthing-quotes.htm. Accessed March 21, 2014.
  92. http://en.wikipedia.org/wiki/Minecraft. Accessed August 22, 2014.
  93. "How Emergence Changes the Business Model, http://www.gamasutra.com/blogs/KevinGliner/20140214/
    210808/How_Emergence_Changes_The_Business_Model.php. Accessed July 14, 2014.
  94. "The United States of Design," http://www.fastcompany.com/1777599/united-states-design. Accessed March 21, 2014.
  95. "Zappos Launches Insights Service," http://www.adweek.com/news/technology/zappos-launches-insights-service-97777. Accessed March 21, 2014.
  96. "Coke: Advancing Women Will Boost the Bottom Line," http://management.fortune.cnn.com/2012/10/15/coke-advancing-women-will-boost-the-bottom-line/. Accessed March 21, 2014.
  97. "Coke: Advancing Women will Boost the Bottom Line," http://management.fortune.cnn.com/2012/10/15/coke-advancing-women-will-boost-the-bottom-line/.
  98. The Coca-Cola Company 2012.
  99. "Food and Agriculture Organization of the United States, 2009," http://faostat.fao.org http://faostat.fao.org. Accessed August 22, 2014.
  100. "Cetrel and Novozymes to Make Biogas and Electricity from Bagasse," http://www.novozymes.com/en/news/news-archive/Pages/45620.aspx. Accessed April 18, 2014.
  101. "Powering Airplanes with Leftover Tree Bark," http://tenthmil.com/campaigns/energy/
    powering_airplanes_with_leftover_tree_bark.
  102. Скотт Виттерс (Scott Vitters) в беседе с автором 13 декабря 2011 г.
  103. "Leading global brand companies join with WWF to encourage responsible development of plant-based plastics," http://www.bioplasticfeedstockalliance.org/news-title-6/. Accessed April 29, 2014.
  104. Скотт Виттерс (Scott Vitters) в беседе с автором 13 декабря 2011 г.
  105. "Coca-Cola GM of PlantBottlepackaging talks new partnerships, future growth," http://www.plasticstoday.com/articles/Coca-Cola-GM-of-PlantBottle-packaging-talks-new-partnerships-future-growth-102420122, Accessed April 20, 2014.
  106. "Driving Innovation: Coca-Cola and Ford Take Plant-Bottle Technology Beyond Packaging," http://www.coca-colacompany.com/plantbottle-technology/driving-innovation-coca-cola-and-ford-take-plantbottle-technology-beyond-packaging. Accessed April 29, 2014.
  107. "Lean Canvas: How I Document My Business Model," http://practicetrumpstheory.com/2010/08/businessmodelcanvas/. Accessed April 7, 2014.
  108. "The Path to Epiphany," http://www.cs.princeton.edu/courses/archive/
    spring13/cos448/web/docs/four_steps_chapter_2.pdf. Accessed April 7, 2014.
  109. "Who's Starting America's New Businessesand Why?" http://www.forbes.com/sites/cherylsnappconner/2012/07/22/whos-starting-americas-new-businesses-and-why/. Accessed April 8, 2014.
  110. "Colorado Launches a New Startup Every 72 Hours," http://www.forbes.com/sites/karstenstrauss/2013/06/10/colorado-launches-a-new-startup-every-72-hours/. Accessed April 8, 2014.
  111. "Reminder: 95 Percent of New Businesses Fail," http://startupdispatch.com/startups/reminder-95-percent-of-new-businesses-fail/ Accessed April 8, 2014.
  112. "Starting Up versus Scaling Up," http://www.forbes.com/sites/groupthink/2013/06/30/starting-up-versus-scaling-up/. Accessed April 8, 2014.
  113. Brigitte Borja De Mozota, Design Management: Using Design to Build Brand Value and Corporate Innovation (Allworth Press; New York: 2003), page 136.
Назад: Об авторах
На главную: Предисловие