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Andrew Hampp, Phil Gallo. How Taylor Swift’s “Red” Is Getting a Boost from Branding Mega-Deals // Billboard, October 22, 2012.
311
Brian Mansfield. Taylor Swift Goes No. 1 with Million-Plus “Red” Sales // USA Today, October 31, 2012.
312
Pepsi and Beyoncé Partnership Fact Sheet // PepsiCo, December 10, 2012.
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Внутренняя документация Microsoft.
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Внутренняя документация Microsoft.
315
Gabriel Beltrone. Agency of the Year: Droga5’s Delicious World // AdWeek, December 10, 2012.
316
Miguel Helft. Zynga Does a Deal with Lady Gaga // New York Times, May 10, 2011.
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Раздел главы основан на исследовании: Anita Elberse, Ryan Barlow, Sheldon Wong. Marquee: The Business of Nightlife // Harvard Business School, case 509–019.
