Книга: Стратегия блокбастера. Уроки маркетинга от лидеров индустрии развлечений
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James Manyika. Google’s View on the Future of Business: An Interview with CEO Eric Schmidt // McKinsey Quarterly, September, 2008.

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Peter Kafka. Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals // All Things Digital, November 11, 2012.

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YouTube Original Channels Tracker // Advertising Age () – утверждение основано на рейтинге от 4.02.2013.

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Nancy Hass. And the Award for the Next HBO Goes to… // GQ, February 2013.

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Andrew Wallenstein. Netflix Series Spending Revealed // Variety, March 8, 2013.

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См. пресс-релиз от 22.03.2009: NBC Universal and News Corp. Announce Deal with Internet Leaders AOL, MSN, MySpace, and Yahoo! to Create a Premium Online Video Site with Unprecedented Reach.
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