Более детально см.: Anita Elberse. Should You Invest in the Long Tail? // Harvard Business Review, 86, № 7/8, July/August, 2008, p. 88–96. О научных исследованиях тенденций длинного хвоста в продажах видеопродукции см.: Anita Elberse, Felix Oberholzer-Gee. Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales // Marketing Science Institute, 4, 2007, p. 49–72. Последнее исследование проблем видеопроката см.: Anita Elberse, David Schweidel. Popularity Profiles: How Customers’ Use of a Long-Tail Assortment Relates to Their Retention // Working Paper, Harvard Business School, January, 2011.