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Anita Elberse, Jeroen Verleun. The Economic Value of Celebrity Endorsements // Journal of Advertising Research, 52, № 2, June, 2012, p. 149–165.
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Peter Bogdanovich. SNL’s Killer Contract // New York Observer, August 16, 1999.
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Matthew Belloni. “Modern Family” Cast Sues 20th TV as Contract Renegotiation Turns Ugly (Exclusive) // Hollywood Reporter, July 24, 2012.
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Раздел главы основан на исследовании: Anita Elberse, Jeffrey McCall Jr. LeBron James // Harvard Business School, case 509–050.
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LeBron Inc.: The Building of a Billion-Dollar Athlete // Fortune, November 28, 2007.
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LeBron Inc.: The Building of a Billion-Dollar Athlete // Fortune, November 28, 2007.
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J. Goodman. Team Tebow Marketing Arm, XV Enterprises, a Long Time in the Making // Gator Clause, Miami Herald blog, September 8, 2010.
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J. Goodman. Team Tebow Marketing Arm, XV Enterprises, a Long Time in the Making // Gator Clause, Miami Herald blog, September 8, 2010.
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Matthew Belloni. Marvel Moolah: Robert Downey Jr. “Avengers” Pay Set to Hit $50 Million // Hollywood Reporter, May 15, 2012.
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Эти суждения о YouTube опубликованы в двух тематических разделах журнала соответственно, см.: Best Inventions of 2006 // Time, December, 2006; The 10 Biggest Tech Failures of Last Decade // Time, May 14, 2009. // Раздел главы основан на исследовании: Anita Elberse, Sunil Gupta. YouTube: Time to Charge Users? // Harvard Business School, case 510–053. Кроме того, отдельные цитаты и часть информации взяты из статьи: John Seabrook. Streaming Dreams: YouTube Turns Pro // New Yorker, January 16, 2012.
