158
См. обзор: Anita Elberse, Peter Stone. Metro-Goldwyn-Mayer (MGM) and Tom Cruise // Harvard Business School, case 508–057.
159
Richard E. Caves. Creative Industries: Contracts Between Art and Commerce. Cambridge, Mass.: Harvard University Press, 2000.
160
См., например: Rebecca Winters Keegan. The Legend of Will Smith // Time, November 29, 2007.
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Также см.: Bharat N. Anand, Kate Attea. International Management Group (IMG) // Harvard Business School, case 702–409.
162
Anita Elberse, Jeroen Verleun. The Economic Value of Celebrity Endorsements // Journal of Advertising Research, 52, № 2, June, 2012, p. 149–165.
163
Peter Bogdanovich. SNL’s Killer Contract // New York Observer, August 16, 1999.
164
Matthew Belloni. “Modern Family” Cast Sues 20th TV as Contract Renegotiation Turns Ugly (Exclusive) // Hollywood Reporter, July 24, 2012.
165
Раздел главы основан на исследовании: Anita Elberse, Jeffrey McCall Jr. LeBron James // Harvard Business School, case 509–050.
166
LeBron Inc.: The Building of a Billion-Dollar Athlete // Fortune, November 28, 2007.
167
LeBron Inc.: The Building of a Billion-Dollar Athlete // Fortune, November 28, 2007.
168
J. Goodman. Team Tebow Marketing Arm, XV Enterprises, a Long Time in the Making // Gator Clause, Miami Herald blog, September 8, 2010.
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J. Goodman. Team Tebow Marketing Arm, XV Enterprises, a Long Time in the Making // Gator Clause, Miami Herald blog, September 8, 2010.
170
Matthew Belloni. Marvel Moolah: Robert Downey Jr. “Avengers” Pay Set to Hit $50 Million // Hollywood Reporter, May 15, 2012.
171
Zack O’Malley Greenburg. 50 Cent’s Next Move: Get Rich, or Feed the Poor Trying // Forbes, September 20, 2011.
172
Danielle Rossingh. Sharapova Said to Renew Nike Contract for 8 Years, $70 Million // Bloomberg, January 11, 2010.
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Эти суждения о YouTube опубликованы в двух тематических разделах журнала соответственно, см.: Best Inventions of 2006 // Time, December, 2006; The 10 Biggest Tech Failures of Last Decade // Time, May 14, 2009. // Раздел главы основан на исследовании: Anita Elberse, Sunil Gupta. YouTube: Time to Charge Users? // Harvard Business School, case 510–053. Кроме того, отдельные цитаты и часть информации взяты из статьи: John Seabrook. Streaming Dreams: YouTube Turns Pro // New Yorker, January 16, 2012.
