См., например: Anita Elberse, Bharat N. Anand. The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market // Information Economics and Policy, 19, № 3/4, October, 2007, p. 319–343; Anita Elberse, Felix Oberholzer-Gee. Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales // Marketing Science Institute, 4, 2007, p. 49–72; Jehoshua Eliashberg, Anita Elberse, Mark Leenders. The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions // Marketing Science, 25, № 6, November/December, 2006, p. 638–661; Anita Elberse, Jehoshua Eliashberg. Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures // Marketing Science 22, № 3, Summer, 2003, p. 329–354.